Marketing calendar template

What is a marketing calendar template?

A marketing calendar template is a structured tool that helps you map out all your marketing activities over a specific time period. Whether you’re planning content, email campaigns, social media, PR, or events, this calendar gives you a bird’s-eye view of everything happening in your marketing strategy.

How to use the template

Step 1: Make a copy

If you're using Google Sheets, go to File > Make a copy to edit your own version. If you're using Excel, download the file and save it to your preferred location.

Step 2: Customize it for your needs

• Add your campaigns, content, and marketing channels
• Update budget estimates vs. actual spend
• Mark important holidays and key company events

Step 3: Keep it updated

Regularly update your calendar to ensure everything stays on track. Share it with your team to align efforts and improve collaboration.

Download your marketing calendar template

Marketing calendar template | 2026

Google Docs