Created by:
Customer Marketing Alliance
What is a B2B segment profile interview questions template?
A B2B segment profile interview questions template is a bank of sample questions for interviewing customers in a target segment, organized by category: general background, jobs-to-be-done, pains, and gains, so you can build an accurate profile of who they are and what they need instead of guessing.
Segmentation interviews only work if the questions actually surface something useful. This template gives you a pool to draw from across each category, so you can pick the ones that fit your market rather than starting from a blank page or asking questions too generic to reveal anything.
What's inside the template?
The template covers four categories of sample questions:
- General: Role, background, and day-to-day context
- Jobs-to-be-done: What they're actually trying to accomplish
- Pains: Problems, frustrations, and barriers
- Gains: What success or relief would look like for them
How to use the template
Not every question will fit your market; pick and choose the ones most relevant to what you're trying to learn, rather than working through the whole list. Run these interviews over the phone or in person where possible, since that gives you room to probe and follow up beyond your prepared questions, which is often where the most useful insight comes from.
Download your B2B segment profile interview questions template
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