Eric Keating

Eric Keating is a B2B SaaS go-to-market strategist, team builder, and company steward. Teacher and student of product-led growth who always keeps an eye on metrics and an ear to customers.

Get ahead of churn and boost revenue: Aligning on product adoption

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Get ahead of churn and boost revenue: Aligning on product adoption

Product adoption can be used to create organizational alignment and focus. It's effective at getting ahead of churn and boosting revenue....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.