How to get stakeholder buy-in for your customer advisory board

The customer journey map helps marketers and customer marketing professionals visualize and optimize the entire customer experience....

How do you build real customer trust in a market full of options? This piece breaks down how storytelling, executive voices, and internal expertise work together to drive loyalty and long-term retention....

The technology isn't where AI transformation fails. Here's what CMOs need to get right on the human side before the tools matter....

Customer marketing has a credibility problem inside most companies. People don’t realize customer marketing helps bridge the gap between what we say our platform can do and what customers are achieving with it....

Stop chasing the perfect case study. Learn how to build a diverse customer story portfolio that drives real commercial impact....

A step-by-step framework for customer marketers to define their personal brand and build a plan to influence stakeholders....

Most businesses know referrals work. Most businesses aren't running a referral program. Kirsty Sharman, Founder of Referral Factory, has spent 15 years figuring out why – and what to do about it....

After helping hundreds of businesses build and manage on-brand customer advocacy programs, Referral Factory have learned that the challenge is not always getting customers to advocate....

Start building bulletproof brand loyalty....

Customer marketing keeps inheriting work it never signed up for. Here's how to design your team's focus before someone else defines it for you....

On rebuilding a marketing team around AI without losing what matters....

A step-by-step framework for identifying potential brand advocates within your online community using AI....

Brands, much like living organisms, evolve over time to adapt to their surroundings, grow, and transform to meet the ever-changing needs of the marketplace....

Bev Barnett shares her inspirational wisdom on going bold and ditching your comfort zone to drive customer marketing success...

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