Key differences between strategic and tactical marketing

A resilient job market means that, for the time being, talent retention will remain as one of the most pressing challenges facing companies. With this in mind, ensuring you have the best talent in place is one of the biggest marketing challenges today....

A community can significantly help your customers succeed. In this article, discover the activities you can implement, and best practices to make your program indispensable within your organization....

Although often represented in linear form, the reality is that there are often cycles or skipping across the journey. It’s key to mention that each consumer will approach this journey differently - this is why customer personas are at the heart of customer journey work....

While it’s unrealistic to strive for 0% churn, understanding what your current churn rates are, and using them to inform your practices to improve customer retention can be the ultimate game-changer for your organization....

In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing, Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories....

How you curate, collaborate, and cultivate your community can be the difference between radical growth and stagnation, between impact and insignificance....

Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense.  So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another....

Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....

We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....

In this episode of Customer Marketing Catch-up, Tobi Demuren, Global Head of Advocacy Marketing (Agencies) at LMS at LinkedIn talks to us about the value of winning the hearts and minds of your customers....

Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....

Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts....

I want to dive into the sudden rise in hybrid B2B purchasing and offer some strategic best practices for implementing this approach in your own organization....

Retention is the unsung hero of your marketing strategy. Model customer-centric behaviors and reward retention-focused efforts, to transform the organizational mindset from acquisition-first to retention-driven....

While customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success....