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Stop counting churn and start building an army of advocates. Discover how to turn users into your loudest marketers and make growth unstoppable....

A strategic framework that helps you generate customer advocacy by aligning your asks with the right moments in the customer journey....

Catch up on all of the sessions from Customer Marketing Summit New York 2026, including sessions from Cisco, Workday, OpenText and more....

Discover how Grammarly turns lifecycle marketing into an advocacy engine to drive sustainable growth and adoption through value-led strategies....

A structured assessment framework that helps you evaluate how developed and effective your customer advocacy program truly is....

Discover how Workiva scales customer advocacy to drive revenue, from group reference calls to high-impact CABs. Learn to turn data into ROI....

A structured planning tool to help you map how a customer moves through each stage of their relationship with your business....

Are your KPIs setting you up to fail? Learn why you should ditch "revenue influence" for strategic metrics that actually matter....

Transform customer marketing from tactical to strategic. Drive retention, align with the C-suite, and master the full post-sale journey....

A specialized tool designed to help teams systematically collect, manage, and analyze user feedback related to AI-generated content....

Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....

Learn how to scale authentic customer stories with AI. Discover tactics to find, create, and share powerful customer narratives....

A structured framework designed to help compare two or more versions of a variable against each other to determine which version performs best....

Looking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how....

In this article, you’ll discover the three critical components of brand alignment to finally get the recognition you deserve....