Members-only Customer advocacy Why advocacy beats retention as a growth engine for 2026 Stop counting churn and start building an army of advocates. Discover how to turn users into your loudest marketers and make growth unstoppable....
Members-only Customer advocacy Lifecycle-driven advocacy template A strategic framework that helps you generate customer advocacy by aligning your asks with the right moments in the customer journey....
Members-only OnDemand Customer Marketing Summit New York 2026 Catch up on all of the sessions from Customer Marketing Summit New York 2026, including sessions from Cisco, Workday, OpenText and more....
Members-only Customer journey How Grammarly uses lifecycle marketing to fuel sustainable growth Discover how Grammarly turns lifecycle marketing into an advocacy engine to drive sustainable growth and adoption through value-led strategies....
Members-only Customer advocacy Advocacy program maturity model A structured assessment framework that helps you evaluate how developed and effective your customer advocacy program truly is....
Members-only Premium How Workiva scales customer advocacy to drive business outcomes Discover how Workiva scales customer advocacy to drive revenue, from group reference calls to high-impact CABs. Learn to turn data into ROI....
Members-only Premium Customer journey template A structured planning tool to help you map how a customer moves through each stage of their relationship with your business....
Members-only Premium How to measure what really matters in customer marketing (going beyond the dashboards) Are your KPIs setting you up to fail? Learn why you should ditch "revenue influence" for strategic metrics that actually matter....
Members-only Premium How to make customer marketing a growth engine Transform customer marketing from tactical to strategic. Drive retention, align with the C-suite, and master the full post-sale journey....
Members-only Premium User feedback tracker for AI content A specialized tool designed to help teams systematically collect, manage, and analyze user feedback related to AI-generated content....
Members-only Leadership 7 steps to a CMO-approved customer marketing charter Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....
Members-only Premium How Vimeo scales authentic customer stories with AI Learn how to scale authentic customer stories with AI. Discover tactics to find, create, and share powerful customer narratives....
Members-only Premium A/B testing template A structured framework designed to help compare two or more versions of a variable against each other to determine which version performs best....
Members-only Premium Elevating customer marketing's voice in leadership Looking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how....
Members-only Premium How to build a strong personal brand In this article, you’ll discover the three critical components of brand alignment to finally get the recognition you deserve....