Members-only Strategy What is customer lifecycle marketing and how is it used? Engaging with your customers is a basic building block when marketing your business. Where other processes become involved only once a sale has been made, customer lifecycle marketing plans interactions throughout the whole customer journey....
Members-only Careers Prove your value: Making the case for customer marketing Customer marketing differs from traditional marketing in the ways that it prioritizes existing customers over new ones. The value of customer marketing can easily be underestimated. Proving its value is a vital part of securely establishing it as a part of your business funnel....
