Members-only Customer marketing How to build your brand through customer storytelling Learn how to turn your customers into brand storytellers and how to leverage customer success stories to attract, engage, and convert prospects into raving fans...
Members-only Articles Authentic storytelling: Attract your audience with Storytelling Masters Want a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author....
Members-only Customer journey Tell a story they can't ignore: A CMA masterclass in narrative design Blow away marketing leadership with your storytelling skills from our transformative certification on narrative design....
Members-only Customer advocacy Support your advocacy strategy by using authentic brand storytelling prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community....
Members-only Articles Top 5 commercials that have memorable brand storytelling Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons)....
Members-only Articles Build up your brand image using effective brand storytelling Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track....
Members-only Customer marketing How storytelling works to perfect customer marketing Constructing a narrative to communicate a message to an audience is one of the backbones of marketing. A gripping story can be used in all sorts of ways, by customer marketers, product marketers, sales, and everyone in between....
Members-only Articles Putting people at the heart of your brand story The story of your brand and how you tell it is essential. But brands can't just be big faceless monoliths anymore, they have to be built around people. Our guest, Erin McLean, CMO at eSentire, is here to share why and how you should put people at the heart of your brand story....
