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While demand gen is known for showcasing impressive numbers that are an integral part of its script, customer marketing takes a more nuanced approach, focusing on building emotional connections and relationships....

In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of Connected Customer Experience at Nutanix talks about how you should set up all types of Customer Advisory Boards to enable true business impact....

In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth....

How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....

Have you ever wondered who stands at the pinnacle of customer marketing excellence? The moment you've been eagerly waiting for has arrived! After a meticulous evaluation of all the nominations in their respective categories, we are thrilled to unveil the 2023 Customer Marketing Award Champions....

I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....

Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....

Do your customers love using your software, yet fall short of realizing its full potential? Do you struggle to achieve contract renewals and expansions year after year? You're not alone....

Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This page serves as Customer Marketing Alliance’s ultimate guide to these metrics. It houses all the articles we’ve written on the topic, all in one place....

Unlock the potential of remote environments for your marketing teams. Explore key strategies to overcome challenges and drive successful outcomes....

Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...

Explore the pros and cons of outsourcing SaaS development versus in-house solutions. Make an informed decision that suits your product best....

Unearth the importance of fostering creativity as a CMO. Boost performance, attract talent, and differentiate your brand with innovative ideas!...

We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....

"For me to be surrounded by customer marketers all day is like heaven." Attendees from lease year's New York Summit discuss what the experience was like....