State of Customer Marketing Survey 2023/24

Customer marketing

And we’re back! 🎉 Last year, in partnership with Influitive, we heard from hundreds of customer marketers across various industries and learned about the challenges and opportunities they faced.  

This year, we've partnered up with Influitive once again, and want to dig deeper and explore how customer marketing has evolved. 🧐

Offer your insights to shape this report. 👇

(All answers will be kept anonymous unless expressly allowed by the survey responder.)

The State of Customer Marketing 2023/24 will build on our previous year’s report and provide a comprehensive view of the customer marketing landscape. Last year's report found:

  • Only 3.9% answered ‘yes, 100%’ when we asked if they felt customer marketing was understood by their company
  • The average customer marketing budget fell between $100,000- $500,000 making up 30.7% of answers
  • 7.7% of customer marketing respondents say they don’t use metrics at all to measure their performances

This report will aim to compare and build up the statistics found the previous year to see how customer marketing had developed. Along with these topics, the report will also cover:

💯 Major responsibilities,

💵 Customer marketing budgets,

🥇 Industry environment,

🏗️ Team structure,

🤝 Cross-functional collaboration,

Reflections from our community (as well as our sponsor Influitive),

🧠 Career ambitions.

Plus much more…

Make your voice count.

Get a step ahead of your own peers using our in-depth analyses of the industry, and boost your current processes to foolproof your processes for the upcoming year.

Thank you for taking the time to participate in our survey. 🙏We can't wait to share the results with you!