Level up with resources built to move your career forward.
Scale customer-marketing excellence across your organization.
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Access 5% of the resources in our Pro plan.
Sign up for freeFull access to premium customer marketing content.
Select planEverything in Insider including:
Full access to premium customer marketing content.
Select planBuilt and trusted by customer marketers at orgs like:
Trusted ratings from:
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Create a unified approach to customer marketing across teams by standardizing terminology, frameworks, and processes.
Give your team access to proven customer marketing frameworks to streamline execution and elevate the standard of everyone’s work.
Strengthen development with continuous learning, expert guidance, and resources that help customer marketers grow and feel supported.
Trusted by customer marketing teams at orgs like:
"My experience with CMA has been nothing short of amazing. I’m very glad I’ve had the opportunity to be a Pro+ member for the last year. I love all the content CMA has to offer, from all the courses I’m able to access at my fingertips to the digital and in-person events and the downloadable frameworks/templates. I’ve been in CMA for almost 8 years, and it’s been great to lean on this community for all the latest trends and for some helpful refreshers."
Thao Littler
Senior Customer Marketing Manager
"The Customer Marketing Alliance is a fantastic group of professionals focused on the often overlooked space of customer marketing and customer advocacy. I’ve been a part of the community for nearly a year and have made fantastic connections with like-minded individuals. The resources available to you are second to none and it’s an amazing ecosystem to learn from."
Patrick Clore
Director of Lifecycle Marketing
"I’m so happy to have found Customer Marketing Alliance. At my past two companies, I’ve helped build up the customer marketing department from scratch, so it’s incredibly helpful to find a community of like-minded individuals who you can learn from. I love seeing examples of what others have done and what’s been successful."
Aylin Siu
Ops Program Manager
Everything in Pro for teams, plus...
Everything in Pro, plus...
Practical, real-world customer marketing insights from experienced practitioners.
Access to a network of customer marketers who share advice, ideas, and solutions.
Stay ahead with ongoing updates, evolving best practices, and shared learnings.
members
certifications
templates
hours OnDemand insights
Trusted ratings from:
5.0
4.5
Access customer marketing insights, community, and networking. For free.
All the ideas, resources, and knowledge needed to accelerate your career.
World-class customer marketing resources, templates, and training in one place.
Learn practical skills you can apply immediately across onboarding, engagement, retention, advocacy, and customer-led growth.
Access templates, expert insights, and resources to overcome obstacles quickly and strengthen your customer marketing impact.
Join a supportive community of customer marketers who share advice, experiences, and strategies to help you grow with confidence.
Empower your whole team to drive customer-led impact, improve retention, and accelerate revenue with world-class resources.
Enable your entire team to deliver better customer experiences, improve retention, and drive customer-led growth with CMA's world-class resources.
Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like:
It depends entirely on what your learning goals and style are.
If you have 0–4 years of experience and are looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership.
If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get you started.
Absolutely. You can reach the team by using the live chat to the bottom-right of your screen – we’d be happy to help.
You certainly can. To create a mixed membership, drop Matt a line or book some time in with the team to chat about options and group discounts.
Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like:
It depends entirely on what your team’s learning goals and style are.
If you’re looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership.
If your team has the same objectives but has more customer marketing experience, Exec+ will be a better fit.
If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get started.
Absolutely. Feel free to book some time in with the team for more info on our plans and chat through your options.
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
