Expense your customer marketing learning
Many organizations offer a learning and development budget — and many professionals secure company reimbursement for their CMA certifications.
Need approval? Use our ready-to-edit email templates to build a strong case. Show how investing in your customer marketing skills supports your career while driving retention, expansion, and measurable business impact.
Join customer marketing professionals from companies like…
Pitchyour case
Convince your boss to fund your learning with our customizable email templates.
Customer Advocacy Certified: Masters
Customer Advisory Board Certified: Masters
Storytelling Certified: Masters
Strategic Narrative Certified: Masters
Customer Research Certified: Masters
Consumer Psychology Certified: Masters
Persona Certified: Masters
Customer Referrals Certified: Masters
Customer Advocacy Strategic Frameworks: Micro course
“I've been in content marketing for nearly a decade, but this year have been diving into the customer marketing world. This course was a tremendous way to get a high-level lay of the land in this growing field. It provided many useful templates, valuable information (and conversations with a variety of customer marketers in different fields) designed to help new and growing teams (or teams of one) get started with strategy and proving impact.”
Ryan Estes
Senior Solution Marketing Analyst, Frontline Education
“I recently completed the Customer Advocacy Certification offered by the Customer Marketing Alliance, and I couldn't be more satisfied with the overall program. This certification is quite comprehensive, covering many essential aspects of setting up and managing a successful customer advocacy initiative.”
Claudia Basso
Senior Marketing Manager, Siemens
Accelerate your team’s impact
Build, retain, and upskill a high-impact customer marketing team.
Extend learning across your function, align everyone around a shared customer marketing language, and elevate your impact with world-class resources your team can use today and apply tomorrow.
Explore your options and connect with our team for support securing budget approval from key stakeholders.
Trusted ratings from:
5.0
4.5
Reimbursement tips from CMA Alumni
Come prepared with a plan
Show how and when you’ll apply your learning, and when the business can expect measurable impact.
Demonstrate ROI
Outline how stronger onboarding, advocacy, and expansion strategies will drive retention and revenue.
Reference industry leaders
Highlight the brands and practitioners you’ll learn from — and how you’ll apply proven frameworks internally.
Let proof do the talking
Use testimonials and case studies to reinforce the credibility and results of CMA certifications.
Anticipate objections
Address budget, time, and workload concerns with clear solutions and a practical rollout plan.
Emphasize long-term value
Show how the certification supports both immediate goals and sustained customer growth.
Additional resources
From case studies to competitor comparisons, here are a few additional links you might find useful to ping over to your boss.
Need help
pitching your case?
Whether you’re looking to secure budget for your entire team or just yourself, if you need a hand, just reach out to the team - we’re here to help.
