CMA Pro+ is the ultimate membership for customer marketers ready to accelerate their career growth. Designed for professionals or anyone looking to level-up fast, it gives you the skills, support, and strategic insight to thrive across the entire customer lifecycle.
Recharge your customer-marketing skills and skip years of trial-and-error with a complimentary in-person summit ticket every year.
Trusted ratings from:
5.0
4.5
“My experience with CMA has been nothing short of amazing. I'm very glad I've had the opportunity to be a Pro+ member for the last year. I love all the content CMA has to offer, from the courses I'm able to access to the digital and in-person events and the downloadable frameworks/templates. I've been in Customer Marketing and Advocacy for almost 8 years, and it's been great to lean on this community for all the latest trends and for some helpful refreshers.”
Thao Littler
Senior Customer Marketing Manager
“The Customer Marketing Alliance is a fantastic group of professionals focused on the often overlooked space of customer marketing and customer advocacy. I've been a part of the community for nearly a year and have made fantastic connections with like-minded individuals. The resources available to you are second to none and it's an amazing ecosystem to learn from.”
Patrick Clore
Director of Lifecycle Marketing
“Customer Marketing Alliance has been huge for me. As a team of 1, sometimes you don't know where to turn or how to move forward. This community has brought me confidence in connecting with others who face similar problems, how they solve them, and building a community in the city I live in!”
Morgan Wright
Customer Marketing Manager
Everything in Pro, plus...
Get access to world-class customer marketing resources in one membership hub. With expert-led training, ready-to-use tools, and a supportive community of like-minded customer marketers, you’ll have everything you need to grow your career and tackle everyday challenges with confidence.
Ready to build essential skills? Gain instant access to 9+ certifications taught by industry experts. Elevate your career and drive meaningful results.
Our certifications are accredited by:
With expert-led training, practical resources, and a supportive community of like-minded customer marketers, you’ll have everything you need to grow your career and tackle everyday customer-marketing challenges with confidence.
Our ready-made, customizable templates help you save time and focus on strategy. No more creating engagement plans, onboarding flows, or advocacy frameworks from scratch. Start strong and move faster.
Examples include:
Explore a preview of the templates included in your Pro+ membership.
See some templatesGet first-hand insights into customer-marketing trends through CMA’s proprietary research and reports. Uncover opportunities, benchmark against peers, and make smarter data-driven decisions — no forms required.
Includes:
Master customer marketing from fundamentals to advanced topics through our extensive OnDemand video collection. Experts reveal real-world best practices so you can learn on your schedule and revisit concepts anytime.
Learn from leaders at companies like:
Fast-track your skills and confidence with 1-on-1 guidance from an experienced customer marketing professional. Ask questions, troubleshoot challenges, and get tailored advice to accelerate your development.
Become a mentor:
Become a mentee:
Follow guided learning paths tailored to your goals and build practical customer-marketing capabilities with structured toolkits.
Each track blends videos, guides, and templates to help you build in-demand skills on your terms.
A free ticket (RRP $1,295) to a Customer Marketing Summit of your choice, near you. The #1 way to stay up-to-date with the latest customer marketing trends and grow your network overnight.
Join a global community of customer marketers to connect, share ideas, ask questions, troubleshoot challenges, and grow together.
Access an ever-growing library of courses, proven templates, and hands-on events designed to support your ongoing development.
Get quick answers to specific challenges or deepen core customer marketing skills with practical frameworks, playbooks, and expert insights.
Short on time or planning ahead? Learn with flexible, on-demand resources that support every stage of your customer marketing career.
Built and trusted by experts at:
Join industry leaders in 8+ live workshops annually. Gain actionable insights, align customer marketing strategies with business goals, and enhance your leadership with cutting-edge practices in customer marketing.
Unlock a library of expertly crafted customer-marketing templates and frameworks with CMA. Whether you’re improving onboarding, strengthening engagement, or building advocacy, we’ve got the tools you need. Don’t start from scratch — join today and execute with confidence.
Here at CMA, we’re home to an engaged community of customer marketers. Our programs, templates, and resources are shaped by real customer-marketing leaders from companies you know and trust.
P.S. If you need help convincing your boss so you can be the next success story, we’ve done the hard part.
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Relied on by teams such as:
Easy. Think of the ROI: gaining access to expert-led content, templates, community support, and proven customer-marketing insights. Even one improved onboarding flow, engagement program, or advocacy initiative can lead to major time savings or revenue impact — more than covering the cost of membership.
Still unsure? Our “convince your boss” template lays out the value of a CMA membership in minutes.
As long as your subscription stays active, every template, framework, video, and resource remains yours to use whenever you need it.
Yes! We’re always improving and expanding our resource library. If there’s something you’d love to see, tell us, and we’ll explore what’s possible. We can’t promise every idea gets added, but we genuinely want your input.
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
