CMA Pro gives you instant access to expert insights, practical templates, and community support so you can solve real customer‑marketing challenges and accelerate your career.
Access ready‑to‑use customer‑marketing templates and tools that help you deliver impact quickly.
Develop the skills and confidence you need to move forward in your customer‑marketing career.
Learn from peers and experienced CM professionals facing the same challenges as you.
Trusted ratings from:
5.0
4.5
“The Customer Marketing Alliance is a fantastic group of professionals focused on the often overlooked space of customer marketing and customer advocacy. I've been apart of the community for nearly a year and have made fantastic connections with like-minded individuals. The resources available to you are second to none and it's an amazing ecosystem to learn from.”
Patrick Clore
Director of Lifecycle Marketing
“Customer Marketing Alliance has been huge for me. As a team of 1, sometimes you don't know where to turn or how to move forward. This community has brought me confidence in connecting with others who face similar problems, how they solve them, and building a community in the city I live in!”
Morgan Wright
Customer Marketing Manager
“I'm so happy to have found the Customer Marketing Alliance. At my past two companies, I've helped build up the customer marketing department from scratch, so it's incredibly helpful to find a community of like-minded individuals who you can learn from. I love seeing examples of what others have done and what's been successful.”
Aylin Siu
Ops Program Manager
Pro gives you access to a comprehensive library of resources, tools, and insights all in one membership dashboard. With expert-led training, cutting-edge resources, and a supportive community of like-minded customer marketers, you’ll have everything you need to launch your career and tackle everyday challenges with confidence.
With expert-led training, practical resources, and a supportive community of like-minded customer marketers, you’ll have everything you need to grow your career and tackle everyday customer-marketing challenges with confidence.
Our ready-made, customizable templates help you save time and focus on strategy. No more creating engagement plans, onboarding flows, or advocacy frameworks from scratch. Start strong and move faster.
Examples include:
Get first-hand insights into customer-marketing trends through CMA’s proprietary research and reports. Uncover opportunities, benchmark against peers, and make smarter data-driven decisions — no forms required.
Includes:
Master customer marketing from fundamentals to advanced topics through our extensive OnDemand video collection. Experts reveal real-world best practices so you can learn on your schedule and revisit concepts anytime.
Learn from leaders at companies like:
Fast-track your skills and confidence with 1-on-1 guidance from an experienced customer marketing professional. Ask questions, troubleshoot challenges, and get tailored advice to accelerate your development.
Become a mentor:
Become a mentee:
Follow guided learning paths tailored to your goals and build practical customer-marketing capabilities with structured toolkits.
Each track blends videos, guides, and templates to help you build in-demand skills on your terms.
Stretch your budget further with member-exclusive discounts on events, education, tools, and more — delivering value that pays for itself.
Gain insights from customer-marketing leaders, exchange ideas with peers, and make meaningful connections at members-only events.
Join a global community of customer marketers to connect, share ideas, ask questions, troubleshoot challenges, and grow together.
Unlock a library of expertly crafted customer-marketing templates and frameworks with CMA. Whether you’re improving onboarding, strengthening engagement, or building advocacy, we’ve got the tools you need. Don’t start from scratch — join today and execute with confidence.
Built and trusted by experts at:
With our membership, you’ll learn from the best of the best…
Our Pro membership has nearly everything our Pro+ membership does, except full access to our certifications & summits. If you would like to have the ultimate L&D experience, check out Pro+ membership.
Check out the exclusive benefits unlocked with our Pro+ membership.
Everything in Pro, plus...
Access exclusive session recordings from CMA’s Customer Marketing Summits. Learn from leaders shaping the future of onboarding, engagement, retention, and advocacy — anytime, anywhere.
Connect with the brightest minds in customer marketing, live and in real time. From focused meet-ups to global sessions, every event delivers fresh insights, practical tactics, and space to learn.
Here at CMA, we’re home to an engaged community of customer marketers. Our programs, templates, and resources are shaped by real customer-marketing leaders from companies you know and trust.
P.S. If you need help convincing your boss so you can be the next success story, we’ve done the hard part.
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Easy. Think of the ROI: gaining access to expert-led content, templates, community support, and proven customer-marketing insights. Even one improved onboarding flow, engagement program, or advocacy initiative can lead to major time savings or revenue impact — more than covering the cost of membership.
Still unsure? Our “convince your boss” template lays out the value of a CMA membership in minutes.
As long as your subscription stays active, every template, framework, video, and resource remains yours to use whenever you need it.
Yes! We’re always improving and expanding our resource library. If there’s something you’d love to see, tell us, and we’ll explore what’s possible. We can’t promise every idea gets added, but we genuinely want your input.
Certifications aren’t included in the Pro membership, but Pro members get discounted rates. They are included in the Pro+ membership.
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
