Christie Vaughan is skillful at all things Customer Marketing and Advocacy. She thrives on finding creative ways to infuse the voice of the customer in marketing activities.
Sara Steffen is a marketing and communications leader with broad experience managing customer marketing programs, event strategy and integrated campaigns.
Klarissa Djajalie started in events and copywriting, then marketing campaigns for some e-commerce start-ups in Indonesia, and then for bespoke travel in Peru. She is now a Product Marketer at Prezly.
A huge part of customer marketing is building lasting relationships with your customers and showing your appreciation for all that they do, but how can we do this in a meaningful way?
At the Customer Marketing Summit, Klarissa Djajalie, Customer Marketing Specialist at Prezly, moderated this enlightening chat with two stars of customer marketing at Nutanix: Sara Steffen, Senior Director of Customer Marketing, and Christie Vaughan, Customer Marketing Manager.
They shared their insights on all things customer marketing, from why a customer advocacy program is a vital tool for your business, to how to adapt your customer marketing program to an increasingly virtual world.
The importance of customer advocacy
Q: Why is customer advocacy so important for the success of businesses in the longer term?
A: Sara: People want to hear from other real-life humans. When a prospect is talking to an existing customer, it feels like they're having a peer-to-peer conversation and not being overly marketed to.
It’s just an authentic dialogue between two peers, about what they like about the company or the product and how it benefits them. That's incredibly powerful.
Christie Vaughan is skillful at all things Customer Marketing and Advocacy. She thrives on finding creative ways to infuse the voice of the customer in marketing activities.
Sara Steffen is a marketing and communications leader with broad experience managing customer marketing programs, event strategy and integrated campaigns.
Klarissa Djajalie started in events and copywriting, then marketing campaigns for some e-commerce start-ups in Indonesia, and then for bespoke travel in Peru. She is now a Product Marketer at Prezly.
