Start free with Insider membership
Get free access to customer marketing experts, insights, community, networking, courses, and more.
Accelerate your career without spending a dime
Thousands of customer marketers around the world trust CMA as their go-to resource for learning, support, and professional growth. With the free Insider plan, you can start benefiting from community-led resources today.
- Templates and frameworks: Save time with practical, ready-to-use templates..
- On-demand footage: Get hours of insights from customer marketing leaders at companies.
- Industry insights: Access ungated reports, articles, and expert perspectives.
- Community support: Join a global network of customer marketers who help one another grow.
- Learning resources: Explore curated videos, guides, and playbooks designed to strengthen your skills.
Why become an insider
Become an Insider
Wide range of tools
Access a library of practical templates, and insight-led events to support all your customer-marketing learning needs.
Fill knowledge gaps
Stay ahead with insider knowledge on customer-marketing trends, strategies, and best practices that help you close skill gaps.
Learn how you want
Learn in the way that works for you. Take advantage of guides, templates, and community insights that fit your schedule and learning style.
Trusted ratings from:
5.0
4.5
“The Customer Marketing Alliance is a fantastic group of professionals focused on the often overlooked space of customer marketing and customer advocacy. I've been apart of the community for nearly a year and have made fantastic connections with like-minded individuals. The resources available to you are second to none and it's an amazing ecosystem to learn from.”
Patrick Clore
Director of Lifecycle Marketing
“Customer Marketing Alliance has been huge for me. As a team of 1, sometimes you don't know where to turn or how to move forward. This community has brought me confidence in connecting with others who face similar problems, how they solve them, and building a community in the city I live in!”
Morgan Wright
Customer Marketing Manager
“This community has something for any Customer Marketing professionals: great choice of event topics, truly valuable resources, and members who are happy to support each other.”
Silvia Cosma
Digital Marketing Manager
What do you get?
Learning and development | |||
| Customer Marketing Certified: Core |  |
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| 8+ Masters certifications | |
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| Advanced-micro courses | |
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| Live workshops | |
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| Toolkits | |
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Events | |||
| Free entry to in-person events (RRP $1,295) | |
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| Virtual and in-person meetups | |
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| In-person summits | |
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| Live webinars | |
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| Free virtual events | |
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Community | |||
| Members-only community | |
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| Mentor program | |
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Resources | |||
| CMA IQ | |
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| OnDemand videos | (12 hours) |
(100+ hours) |
(100+ hours) |
| Templates & frameworks | (4 templates) |
(80+ templates) |
(80+ templates) |
| Exclusive articles | (6 articles) |
(50+ articles) |
(50+ articles) |
| Ungated reports | |
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Insider Membership
- Virtual and in-person meetups
- Free virtual events
- Members-only community
- CMA IQ
- OnDemand videos (12 hours)
- Templates & frameworks (4 templates)
- Exclusive articles (6 articles)
- Ungated reports
Pro Membership
- Toolkits
- Virtual and in-person meetups
- In-person summits
- Live webinars
- Free virtual events
- Members-only community
- Mentor program
- CMA IQ
- OnDemand videos (100+ hours)
- Templates & frameworks (80+ templates)
- Exclusive articles (50+ articles)
- Ungated reports
Pro+ Membership
Everything in Pro included, plus...
- Customer Marketing Certified: Core
- 8+ Masters certifications
- Advanced-micro courses
- Live workshops
- Free entry to in-person events (RRP $1,295)
Built and trusted by senior customer marketing leaders:
What ourmembers say...
Get free access to these templates
Access expertly crafted templates and frameworks built to help you strengthen customer relationships and drive growth. Whether you're building an advocacy strategy, improving your customer experience, reducing churn, or converting free users into paying customers — CMA Insider gives you the tools to move faster and make smarter decisions.
- Advocacy strategy template
- Freemium users to paid users conversion template
- Churn rate prediction framework
- Customer experience map
Benchmark yourcustomer marketing skills
Share your experience across core customer-marketing competencies, and we’ll build a personalized framework to help you lean into your strengths and spot new areas to develop.
FAQS
The Insider membership is open to anyone in customer marketing — from newcomers to senior leaders. Whether you’re building your first customer program or shaping strategy at scale, you’ll find value inside.
Sign up for free and get a sneak peek of what CMA membership offers. Inside, you’ll unlock access to helpful resources, guides, and insights to support your customer-marketing journey. Simple, useful, and zero cost.
It’s completely free. No fees. No credit card. No catch.
