CMAnow is your chance to stream exclusive talks and presentations, hosted by customer marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced customer marketing leaders
👨💻 Enjoy regular in-depth sessions
Take a look at what we've got coming up 👇
- Building a business case for customer marketing: Identifying, building, and communicating metrics that matter
- Bringing the megaphone to the voice of customer
- Building an effective customer advocacy program
- Fireside Chat: Building buy-in & launching successful CABs
Building a business case for customer marketing: Identifying, building, and communicating metrics that matter
📅 May 15, 2024
⏰ 5:00 pm BST | 11:00 am CDT | 9:00 am PDT
This session is a must-attend for anyone seeking insights on how to advocate for customer marketing within their organization. Robert brings his expertise to the forefront as he discusses tactics for identifying, building, and communicating metrics that truly matter to senior leadership and executives.
From understanding the importance of aligning metrics with business goals to navigating the complexities of data architecture and systems, attendees will gain practical knowledge and actionable takeaways to drive success in their customer marketing initiatives.
Meet the speaker:
Robert Solby, Senior Customer Marketing Manager at Adobe
Leaders drive culture. Culture drives relationships. Relationships drive business growth. It's through this lens that Robert is supporting Adobe's Digital Experience Cloud strengthen customer engagement and product advocacy to ultimately create fulfilling customer experiences. He is an empathetic leader with a passion for interpersonal connection and collaboration.
Bringing the megaphone to the voice of customer
Join us for an exciting session as Cate, the Director of Customer Marketing at Cisco, shares her four steps to improve your customer listening strategy. Discover how Cisco Meraki captures and shares the authentic voice of customers, and learn how to empower your employees to make customer-centric decisions.
This session is packed with actionable insights on personas, cross-selling, upselling, advocacy, and community storytelling.
Meet the speaker:
Cate Vanasse, Director of Customer Marketing at Cisco
Cates passion is developing effective programs and teams to increase client retention and advocacy such as online communities, customer advisory boards, customer event strategy, references and lifecycle marketing programs.
Building an effective customer advocacy program
Unlock the power of customer satisfaction in this talk by Meenakshi Lakhwani. You'll learn how to turn your satisfied customers into the heroes of your brand story and discover the key strategies to know, care, and amplify their voices for impactful marketing success.
Meet the speaker:
Meenakshi Lakhwani, Senior Customer Advocacy Manager, Workday
Meenakshi is the Senior Customer Advocacy Manager at Workday, a cloud computing enterprise software company. Throughout her 8-year experience in B2B marketing, Meenakshi has created, implemented, and led Customer Advocacy Program for software products in Global IT companies that includes Advisory Boards and Reference Programs. With a solid track record in market strategy, she has also been in the roles of Product Marketing, Partner Alliance Marketing, and Digital Marketing.
Meenakshi holds an MBA degree from IMS-DAVV, India, and has Professional Certification in Digital Marketing from Kellogg’s School of Management, Northwestern University.
Fireside Chat: Building buy-in & launching successful CABs
Dive into an insightful fireside chat featuring Dr. Tiffany Raymond and Jui Tamhane, where they share their unique experiences and tips on garnering support and orchestrating the successful launch of Customer Advisory Boards.
Meet the speakers:
Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPal
Digital strategist and customer experience expert, Dr. Tiffany is dedicated to enhancing online experiences and achieving corporate goals. With a proven track record in optimizing digital funnels and solving customer issues, she drive results through data-driven insights. A collaborative leader, Dr. Tiffany excels in team building and cross-functional partnerships, reshaping the digital landscape one seamless experience at a time.
Jui Tamhane, Core Product & Customer Marketing (Android), Google
Jui is a product marketing leader with 10+ years of experience across enterprise SaaS, cloud computing, and hardware marketing. She is an expert at identifying the right product-market fit, creating engaging narratives, planning go-to-market strategy and leading end to end marketing programs.
