CMAnow is your chance to stream exclusive talks and presentations, hosted by customer marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced customer marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇


How to succeed as a solo customer marketer in a scaling company

Join us for an insightful session with Stephanie, a seasoned expert in customer marketing, as she shares her wisdom on succeeding as a solo customer marketer in a scaling company.

Stephanie will delve into strategies for aligning with company objectives, leveraging agency partners, mastering prioritization, and the art of saying no.

Meet the speaker:

Stephanie Mills, Director Corporate Marketing & Customer Advocacy at Matillion

First and foremost, Stephanie is all about connection. She has spent most of her career connecting stories, people, programs, campaigns, and teams. This energizes her and is one of her biggest assets in any role. Currently, Stephanie is passionate about connecting customers and their stories through a mutually beneficial advocacy program. Hearing their enthusiasm and how they use data and analytics in their organizations is inspiring, and she believes these stories should be shared widely.

Stephanie also oversees the organic social media channels and strategy. In previous roles, she connected Microsoft customers, partners, and sales teams with programs that identify contacts, increase sales opportunities, and optimize social media presence. One of her proudest achievements is building a consistent and authentic social media presence for a C-Suite executive and demonstrating its value as a strategic tool.


Phase two: Branding customer programs to drive adoption & scale

Join us for an exciting session on branding customer programs to drive adoption and scale. In this session, Deanna Carillo, Content Strategist, Customer Success Stories at Snap Inc., shares strategic insights on how to effectively brand customer programs to educate stakeholders and generate excitement for participation.

👉 Discover the core pillars of customer programs and learn how to establish them for your company.
👉 Gain valuable tips on pitching new tools, getting buy-in, and implementing and configuring programs.
👉 Explore the challenges of maintaining a healthy pipeline of customer base activities like nominations and requests.

Meet the speaker:

Deanna Carrillo, Content Strategist, Customer Success Stories at Snap Inc.


Deanna has worn many hats in her career, but at heart, she has always defined herself as a storyteller and librarian. She is passionate about crafting compelling stories and making those stories easy to use effectively through smart program design.


Building a business case for customer marketing: Identifying, building, and communicating metrics that matter

This session is a must-attend for anyone seeking insights on how to advocate for customer marketing within their organization. Robert brings his expertise to the forefront as he discusses tactics for identifying, building, and communicating metrics that truly matter to senior leadership and executives.

From understanding the importance of aligning metrics with business goals to navigating the complexities of data architecture and systems, attendees will gain practical knowledge and actionable takeaways to drive success in their customer marketing initiatives.

Meet the speaker:

Robert Solby, Senior Customer Marketing Manager at Adobe

Leaders drive culture. Culture drives relationships. Relationships drive business growth. It's through this lens that Robert is supporting Adobe's Digital Experience Cloud strengthen customer engagement and product advocacy to ultimately create fulfilling customer experiences. He is an empathetic leader with a passion for interpersonal connection and collaboration.


Bringing the megaphone to the voice of customer

Join us for an exciting session as Cate, the Director of Customer Marketing at Cisco, shares her four steps to improve your customer listening strategy. Discover how Cisco Meraki captures and shares the authentic voice of customers, and learn how to empower your employees to make customer-centric decisions.

This session is packed with actionable insights on personas, cross-selling, upselling, advocacy, and community storytelling. 

Meet the speaker:

Cate Vanasse, Director of Customer Marketing at Cisco

Cates passion is developing effective programs and teams to increase client retention and advocacy such as online communities, customer advisory boards, customer event strategy, references and lifecycle marketing programs.


Building an effective customer advocacy program

Unlock the power of customer satisfaction in this talk by Meenakshi Lakhwani. You'll learn how to turn your satisfied customers into the heroes of your brand story and discover the key strategies to know, care, and amplify their voices for impactful marketing success.

Meet the speaker:

Meenakshi Lakhwani, Senior Customer Advocacy Manager, Workday

Meenakshi is the Senior Customer Advocacy Manager at Workday, a cloud computing enterprise software company. Throughout her 8-year experience in B2B marketing, Meenakshi has created, implemented, and led Customer Advocacy Program for software products in Global IT companies that includes Advisory Boards and Reference Programs. With a solid track record in market strategy, she has also been in the roles of Product Marketing, Partner Alliance Marketing, and Digital Marketing.

Meenakshi holds an MBA degree from IMS-DAVV, India, and has Professional Certification in Digital Marketing from Kellogg’s School of Management, Northwestern University.

Meenakshi Lakhwani