CMAnow is your chance to stream exclusive talks and presentations, hosted by customer marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced customer marketing leaders
👨💻 Enjoy regular in-depth sessions
Take a look at what we've got coming up 👇
- You built a community. Now what?
- How to succeed as a solo customer marketer in a scaling company
- Phase two: Branding customer programs to drive adoption & scale
- Building a business case for customer marketing: Identifying, building, and communicating metrics that matter
- Bringing the megaphone to the voice of customer
You built a community. Now what?
📅 July 30, 2024
⏰ 10:00am PST | 6:00pm BST
Discover the key strategies to ensure the success and growth of your community in this insightful video. Join Jeni Asaba, Senior Community Enablement and Advocacy Manager at Jamf, as she shares her expertise on building a thriving customer advocacy program.
- Learn how to keep your community engaged, vibrant, and a place where customers want to stay.
- Gain valuable insights on listening to your customers, implementing effective strategies, and creating a community that continues to be awesome.
Meet the speaker:
Jeni Asaba, Senior Community Engagement & Advocacy Manager at Jamf
For nearly 20 years, Jeni has immersed herself in newspaper reporting, copywriting, customer advocacy, and community building. These experiences have allowed Jeni to channel her love of writing and passion for people into creating a wealth of compelling stories, including news articles, case studies, and e-books, while also fostering a thriving community at Jamf Heroes.
With a vision to see what something could be and the strategic mindset to achieve it, Jeni is driven by a relentless desire to continually improve for the benefit of the customer. Creative, thoughtful, dedicated, and passionate, she leverages these skills to help Jamf and its customers achieve success.
How to succeed as a solo customer marketer in a scaling company
Join us for an insightful session with Stephanie, a seasoned expert in customer marketing, as she shares her wisdom on succeeding as a solo customer marketer in a scaling company.
Stephanie will delve into strategies for aligning with company objectives, leveraging agency partners, mastering prioritization, and the art of saying no.
Meet the speaker:
Stephanie Mills, Director Corporate Marketing & Customer Advocacy at Matillion
First and foremost, Stephanie is all about connection. She has spent most of her career connecting stories, people, programs, campaigns, and teams. This energizes her and is one of her biggest assets in any role. Currently, Stephanie is passionate about connecting customers and their stories through a mutually beneficial advocacy program. Hearing their enthusiasm and how they use data and analytics in their organizations is inspiring, and she believes these stories should be shared widely.
Stephanie also oversees the organic social media channels and strategy. In previous roles, she connected Microsoft customers, partners, and sales teams with programs that identify contacts, increase sales opportunities, and optimize social media presence. One of her proudest achievements is building a consistent and authentic social media presence for a C-Suite executive and demonstrating its value as a strategic tool.
Phase two: Branding customer programs to drive adoption & scale
Join us for an exciting session on branding customer programs to drive adoption and scale. In this session, Deanna Carillo, Content Strategist, Customer Success Stories at Snap Inc., shares strategic insights on how to effectively brand customer programs to educate stakeholders and generate excitement for participation.
👉 Discover the core pillars of customer programs and learn how to establish them for your company.
👉 Gain valuable tips on pitching new tools, getting buy-in, and implementing and configuring programs.
👉 Explore the challenges of maintaining a healthy pipeline of customer base activities like nominations and requests.
Meet the speaker:
Deanna Carrillo, Content Strategist, Customer Success Stories at Snap Inc.
Deanna has worn many hats in her career, but at heart, she has always defined herself as a storyteller and librarian. She is passionate about crafting compelling stories and making those stories easy to use effectively through smart program design.
Building a business case for customer marketing: Identifying, building, and communicating metrics that matter
This session is a must-attend for anyone seeking insights on how to advocate for customer marketing within their organization. Robert brings his expertise to the forefront as he discusses tactics for identifying, building, and communicating metrics that truly matter to senior leadership and executives.
From understanding the importance of aligning metrics with business goals to navigating the complexities of data architecture and systems, attendees will gain practical knowledge and actionable takeaways to drive success in their customer marketing initiatives.
Meet the speaker:
Robert Solby, Senior Customer Marketing Manager at Adobe
Leaders drive culture. Culture drives relationships. Relationships drive business growth. It's through this lens that Robert is supporting Adobe's Digital Experience Cloud strengthen customer engagement and product advocacy to ultimately create fulfilling customer experiences. He is an empathetic leader with a passion for interpersonal connection and collaboration.
Bringing the megaphone to the voice of customer
Join us for an exciting session as Cate, the Director of Customer Marketing at Cisco, shares her four steps to improve your customer listening strategy. Discover how Cisco Meraki captures and shares the authentic voice of customers, and learn how to empower your employees to make customer-centric decisions.
This session is packed with actionable insights on personas, cross-selling, upselling, advocacy, and community storytelling.
Meet the speaker:
Cate Vanasse, Director of Customer Marketing at Cisco
Cates passion is developing effective programs and teams to increase client retention and advocacy such as online communities, customer advisory boards, customer event strategy, references and lifecycle marketing programs.
