The best of customer marketing
Celebrating the innovators, teams, and companies shaping the future of customer marketing and advocacy.
Customer Marketing Awards 2025
Recognizing the individuals, teams, and companies redefining customer marketing. The CMA Awards celebrate creativity, innovation, and measurable impact across advocacy, onboarding, retention, expansion, and community-led growth.
Daniel Palay
Director, Customer Advocacy at Grafana Labs
Daniel Palay isn’t interested in running a typical advocacy program — he’s redefining what success looks like. As Director of Customer Advocacy at Grafana Labs, he built a high-performing team focused on accelerating customer outcomes, not chasing vanity metrics. By prioritizing impact over quotas, Daniel has elevated industry standards, amplified customer voices globally, and shown that when teams are empowered to do meaningful work, measurable results follow.
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Three people. A thriving global community. Gigamon’s Customer Marketing team proves impact isn’t about size — it’s about alignment and execution. This tight-knit team plays to each other’s strengths, leading reference programs, hosting customer advisory boards, and turning advocacy into a cross-functional growth engine. They’ve built a deeply engaged customer community and consistently amplify customer voices while driving measurable business results through customer-led growth.
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Customer Marketing Ones to Watch
CMA proudly celebrates the standout leaders reshaping customer marketing and advocacy with bold ideas and industry-defining impact.
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