Lisa Masiello

Lisa Masiello is an author, entrepreneur, and champion of women's advancement who brings 30-years of marketing management to the table. She educates others on all aspects of corporate marketing.

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Customer marketing

Customer satisfaction isn’t customer loyalty. Why the difference matters

As long as your customers are happy it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These terms are often used interchangeably and they really shouldn’t be. Here’s why....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.