About Customer Marketing Alliance

Our Stats

4k+

Slack members

1k+

Alumni

10k+

Event attendees

11k

Monthly website visitors

The global home for customer marketers

Customer Marketing Alliance was founded to bring customer marketers together and provide accessible learning, networking, and career growth opportunities for the profession.

Through our community, content, certifications, events, and memberships, we help elevate the role of customer marketing and give professionals the tools to drive advocacy, retention, and expansion.

Everything we do is focused on one goal: helping you become the best customer marketer you can be.

Our mission

To elevate the role of customer marketing.

We support professionals already in the field, educate those exploring, and help more marketers transition into customer marketing — because it’s one of the most exciting and impactful areas today.

Our goal

To empower every customer marketer to whatever that looks like for them.

Our ethos.

Community-led.

Our community sits at the heart of everything we do. Every resource, event, and initiative is shaped by the needs and insights of our members.

Quality first.

From certifications to content and events, we’re committed to delivering practical, high-quality resources that help customer marketers drive real impact.

People always

Respect, support, and collaboration guide every interaction. We’re here to create a welcoming space where customer marketers can grow together.

What we do

01	Community	Connect with customer marketers worldwide in our active community. Ask questions, share ideas, and learn from peers. Prefer in-person connections? Our local chapters and meetups bring the community together offline too.
02	Membership	Accelerate your customer marketing career with access to resources you can apply to real initiatives. From certifications and case studies to proven templates and frameworks, membership supports your ongoing professional development.
03	Certifications	Community-led education designed to fast-track your customer marketing career. Our certifications focus on real-world frameworks, practical implementation, and actionable strategies across advocacy, retention, expansion, and lifecycle marketing.
04	Events	From San Francisco to Sydney, Amsterdam to Atlanta, our global summits help you stay ahead of customer marketing trends while expanding your professional network. Prefer virtual? We also host online events, workshops, and livestreams throughout the year.
05	Content	Whether you want to tune into a podcast on your commute or dive into a research report, our content library has you covered. Articles, playbooks, videos, reports, case studies, interviews, and more — all designed to help you succeed in customer marketing.
06	Careers	Customer marketing is a rapidly growing field. Explore job opportunities, hiring resources, and career guidance designed to support professionals at every stage of their customer marketing journey.
07	Awards	Because great work deserves recognition. Our annual awards celebrate the individuals and teams shaping the future of customer marketing and recognize outstanding contributions to the profession.

Brands inside our community.

From startups to enterprise organizations, B2B to B2C, SaaS to retail, customer marketers and brands from every industry are using, contributing to, and growing the Customer Marketing Alliance community.

Meet the people behind CMA

Our success is powered by the people behind the scenes. From building resources to supporting the community, the CMA team works every day to move customer marketing forward. Meet some of the people driving the Customer Marketing Alliance mission.

Get involved

Whether you’re a customer marketer looking to share your expertise or a brand wanting to showcase your solution, there are plenty of ways to get involved with the CMA community.

Partner with us Create & contribute

The Alliance: meet the brands

We’re home to 15+ thriving professional communities, all with one mission in mind: to redefine the way companies access education and scale.

We’re already supporting exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce, and IBM, with their team’s growth goals - and you could be next.

Visit The Alliance