Strategic customer marketing workshops
Upskill your entire team and expedite excellence with bespoke training tailored to your product, market, and goals.

What are strategic workshops?

Practical, tailormade, and instantly actionable, that’s what.

Our strategic workshops blend the all-important theory with global perspectives, proven tactics, and hands-on exercises, arming you and your team with actionable and relevant insights ready for you to apply the very next day.

From advocacy to segmentation to revenue expansion and more, your expert instructor will carefully curate a workshop agenda that caters to your specific company, product, market, and industry conditions, creating a learning experience like no other.

If setting the industry standard in your team is what you want, our strategic workshops are what you need.

“I'm really looking forward to taking a lot of CMA's learnings and sharing them and distributing them out to my team, so that we can all learn and be better together. There were a lot of great sessions, some very strategic and some very tactical. I really appreciated that.”

- Tiffany Raymond, Head of Global Customer Advocacy
  • Step 1
  • Speak to our learning advisors, pin-point the competency(s) you want to focus on, pick your preferred delivery method, and let them know your goals, challenges, and objectives.
  • Step 2
  • Based on the info you provide, we’ll go away and pair you with an expert instructor, pull together your workshop curriculum, and collaborate on the agenda until you’re 100% happy.
  • Step 3
  • Leave the rest to us! We’ll prepare everything needed for your workshop and share materials with you throughout so you’re always in the loop.
The types of strategic workshops we offer
  • Customer advocacy
  • Revenue expansion
  • Research
  • Segmentation
  • Personas
  • Storytelling
  • Go-to-Market
  • Customer onboarding
What you'll get
  • Flexible training formats (online or in-person, full or half-day) to suit your team's schedule.
  • Customizable content tailored to your business challenges and goals.
  • Expert facilitators who adapt the curriculum to your organization, sharing their years of experience.
  • Actionable frameworks your team can apply immediately to see results.
  • Confidence that the knowledge gained aligns with your company's objectives.
  • Impartial, expert guidance to help you and your team approach new ideas and ways of working from different perspectives.
  • Employees value employers who invest in L&D - these workshops provide that opportunity.

Book a consultation
  • See how our experts and customized curriculums can accelerate real-world impact for your team.
  • Discuss flexible options from intensive in-person to virtual sessions tailored to your needs.
  • Connect with our sales team to match transformative workshops to your specific goals and drive strategic growth.

Who are these strategic workshops designed for?

Mid-large organizations who’re serious about levelling up their customer marketing team.

These workshops are ideal for teams with 7+ customer marketers - however, that’s not to say smaller teams can’t be accommodated!

How much do these workshops cost?

The cost is fully customized based on your company's specific needs and requests, as well as whether it’s an existing or new workshop topic requiring content development.

Who will be facilitating the workshops?

This will totally depend on your workshop’s topic and your specific requirements.

During the consultation stage, we’ll pair you with the instructor most suited to your needs and ensure you’re comfortable with your pairing before we proceed.

What are the key benefits for my team?

With this workshop, you’ll be getting your team aligned through shared language and confidence that the training will be directly relevant to your goals. You'll fill skill gaps with impartial guidance and expedite improvement through bespoke insights ready for immediate application.

How will this help our decision-making and efficiency?

By tailoring the content to your product and business needs, we eliminate time spent determining which strategies apply. Your team will be equipped with action plans to implement right away.

How does this support employee retention and development?

Employees value professional development opportunities. Our specialized strategic workshops offer an unparalleled L&D experience that shows your commitment to growth.