Slack Newsletter | Customer Marketing Alliance

This week on Customer Marketing Alliance Slack 24/03/23

πŸ”₯ Hot off the press πŸ”₯

How to build a successful brand ambassador program

In this article, we're going to be covering advanced customer programs. we're going to begin by diving into:

  • How to create brand ambassadors,
  • Some benefits of the program,
  • The fundamentals of creating engagement for these programs, and
  • The importance of creating an outline and charter to support the program’s success.

Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up

In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey.

Jeni Asaba | How to find the right customer passion topics to engage customer interests | Leadership Accelerator Program

In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers' passion topics to inform engagement and internal processes.

πŸ’¬ Talking points

@Elizabeth Gordon Hammersley wanted some advice on upsell/cross sell campaigns. @Joe Goldes, @Cetiera Carmona and @Mary Green offered some help.

@Vernon Gomes was curious what classifies a person to be considered for a Senior PMM or Senior CMM role. Anyone have any advice for them?

@Milly Snelling wanted to know what platforms are best for swag or other advocacy perks. @Katarina Andrejević had a suggestion.

@Rebecca Boucher wondered what would be your first point of action if you were building a customer marketing team from scratch. @Kristine Kukich wondered what were the desired outcomes of this to better understand the priorities. Β 

@Milly Snelling asked if anyone had any specific rules for CAB members to follow to ensure consistent commitment. Β @Kristine Kukich and @Taylor Bogar offered great advice.

@Joe Goldes wondered if anyone knew any good content recommendations for starting a loyalty program for a SaaS Company. Β Does anyone have any insights for them?

@Elizabeth Gordon-Hammersley wondered what swag you received or used stood out from others. Β @Keith Brooks, @Andru Creighton, @Dave Hansen, @Devon Haley, @Tim Jahn and @Lynda Raley had some examples.

Keep up with all the latest hot topics on the #cma-questions, #community, #cab, #customerstories, #customer-engagement channel.

πŸ‘‹ Job Opportunities

@Bev Barnett is looking for a contractor to join their team to drive customer engagement in the Influitive Hub. More details here

Keep up with all the latest job opportunities on the #cma-jobs channel.

πŸ‘₯ Customer Marketing Alliance Membership

πŸ“– Customer marketing: Delighting customers at scale

New templates to add to your arsenal - Get them today!

Customer Marketing Alliance | Pro Membership 18% discount currently running ⏰

βœ… Exclusive content

βœ… Templates & frameworks

βœ… OnDemand video footage

βœ… Members-only community

βœ… Free access to virtual events

βœ… Discounts to in-person events

βœ… Discounted course access

βœ… Ungated reports

Monthly templates and frameworks are available for Customer Marketing Alliance Members, check them out here.

Missing out on the update? Look into our memberships here. (P.s. We do discounted team rates too!)

Are you a member of The Alliance paid Slack community?

Join our welcome session on April 5, 2023 at 5pm GMT to learn more

Register here

πŸŽ‰ Events πŸŽ‰

⏰ Customer Marketing Summit - April 13, 2023

We have curated a lineup of industry experts to share their insights and strategies on building and scaling customer marketing programs in 2023 and beyond. πŸš€

Here’s a sneak peak at the lineup, and what they’ll be talking about:

  • You built a community. Now what? | Jamf

Jeni Asaba, Senior Community Engagement & Advocacy Manager at Jamf will share their journey of building a community and provide insights on how to keep the community engaged and grow it further.

  • Seven steps to a CMO-approved customer marketing charter in 2023 & beyond | F5

Kevin Lau, Senior Director of Customer Advocacy, F5 will provide a seven-step framework for building a customer marketing charter that is approved by the CMO and aligns with the organization's overall strategy.

Get your ticket here

🌎 Community Events 🌎



πŸ’» CMA Coffee Break: Customer Stories - March 31

Customer Marketing Connection: Community 101 Β - March 30

Want a meetup in your area? Contact @Rebecca

πŸŽ“ Courses πŸŽ“

Customer Advocacy Framework: Advanced Micro Course

Establish the importance of your role and achieve success in 90-120 days with our Customer Advocacy Strategic Framework Micro course.

πŸ“˜ 9 chapters

πŸ›  5 templates & frameworks

⏱ 1 hour

πŸ§‘β€πŸ’» 100% on-demand

🧠 Access to content for life

Propel your leadership skills with The Alliance's C-Suite masterclass

Over 3 months, participants will interact in tutorial sessions to understand and evaluate others’ views within the C-Suite. They will also attend live sessions with leading CEOs, CMOs, and other C-Suite execs who have achieved significant milestones in their industry.

πŸ§‘β€πŸŽ“ 6 live & online masterclasses

πŸŽ₯ 8 hours of on-demand content

🎀 7 discussion sessions

πŸ’¬ 2 hours of social activities

πŸ“– Guided reflective journal

πŸ† Official certification

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