Slack Newsletter | Customer Marketing Alliance
This week on Customer Marketing Alliance Slack 24/03/23
π₯ Hot off the press π₯
How to build a successful brand ambassador program
In this article, we're going to be covering advanced customer programs. we're going to begin by diving into:
- How to create brand ambassadors,
- Some benefits of the program,
- The fundamentals of creating engagement for these programs, and
- The importance of creating an outline and charter to support the programβs success.
In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey.
In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers' passion topics to inform engagement and internal processes.
π¬ Talking points
@Elizabeth Gordon Hammersley wanted some advice on upsell/cross sell campaigns. @Joe Goldes, @Cetiera Carmona and @Mary Green offered some help.
@Vernon Gomes was curious what classifies a person to be considered for a Senior PMM or Senior CMM role. Anyone have any advice for them?
@Milly Snelling wanted to know what platforms are best for swag or other advocacy perks. @Katarina AndrejeviΔ had a suggestion.
@Rebecca Boucher wondered what would be your first point of action if you were building a customer marketing team from scratch. @Kristine Kukich wondered what were the desired outcomes of this to better understand the priorities. Β
@Milly Snelling asked if anyone had any specific rules for CAB members to follow to ensure consistent commitment. Β @Kristine Kukich and @Taylor Bogar offered great advice.
@Joe Goldes wondered if anyone knew any good content recommendations for starting a loyalty program for a SaaS Company. Β Does anyone have any insights for them?
@Elizabeth Gordon-Hammersley wondered what swag you received or used stood out from others. Β @Keith Brooks, @Andru Creighton, @Dave Hansen, @Devon Haley, @Tim Jahn and @Lynda Raley had some examples.
Keep up with all the latest hot topics on the #cma-questions, #community, #cab, #customerstories, #customer-engagement channel.
π Job Opportunities
@Bev Barnett is looking for a contractor to join their team to drive customer engagement in the Influitive Hub. More details here
Keep up with all the latest job opportunities on the #cma-jobs channel.
π₯ Customer Marketing Alliance Membership
π Customer marketing: Delighting customers at scale
New templates to add to your arsenal - Get them today!
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Missing out on the update? Look into our memberships here. (P.s. We do discounted team rates too!)
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Join our welcome session on April 5, 2023 at 5pm GMT to learn more
π Events π
β° Customer Marketing Summit - April 13, 2023
We have curated a lineup of industry experts to share their insights and strategies on building and scaling customer marketing programs in 2023 and beyond. π
Hereβs a sneak peak at the lineup, and what theyβll be talking about:
- You built a community. Now what? | Jamf
Jeni Asaba, Senior Community Engagement & Advocacy Manager at Jamf will share their journey of building a community and provide insights on how to keep the community engaged and grow it further.
- Seven steps to a CMO-approved customer marketing charter in 2023 & beyond | F5
Kevin Lau, Senior Director of Customer Advocacy, F5 will provide a seven-step framework for building a customer marketing charter that is approved by the CMO and aligns with the organization's overall strategy.
π Community Events π
RSVP π
Meetups:
π» CMA Coffee Break: Customer Stories - March 31
Webinar:
Customer Marketing Connection: Community 101 Β - March 30
Want a meetup in your area? Contact @Rebecca
π Courses π
Customer Advocacy Framework: Advanced Micro Course
Establish the importance of your role and achieve success in 90-120 days with our Customer Advocacy Strategic Framework Micro course.
π 9 chapters
π 5 templates & frameworks
β± 1 hour
π§βπ» 100% on-demand
π§ Access to content for life
Propel your leadership skills with The Alliance's C-Suite masterclass
Over 3 months, participants will interact in tutorial sessions to understand and evaluate othersβ views within the C-Suite. They will also attend live sessions with leading CEOs, CMOs, and other C-Suite execs who have achieved significant milestones in their industry.
π§βπ 6 live & online masterclasses
π₯ 8 hours of on-demand content
π€ 7 discussion sessions
π¬ 2 hours of social activities
π Guided reflective journal
π Official certification
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