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Date: June 19, 2025
Time: 5:00pm BST
Location: Online
In today’s saturated market, the brands that stand out are those that connect with their audiences on a human level. At the heart of this connection lies the power of storytelling - specifically, the stories of your customers. In this keynote, we’ll explore the art and science of crafting compelling customer narratives that resonate with prospects, engage stakeholders, and drive action. You’ll learn practical strategies for uncovering authentic customer stories, shaping them into compelling narratives, and amplifying them across channels to maximize impact. Discover how to build trust, foster emotional connections, and turn your customers into your most powerful advocates. Whether you’re launching a new product, scaling a business, or evolving your brand, this session will equip you with actionable insights to make your stories stick—and your message soar. Perfect for marketers, product leaders, and storytellers alike, this session will leave you inspired and ready to transform your customer experiences into narratives that fuel growth.
Key takeaways:
- Human connection is key: In a crowded market, brands that forge genuine emotional connections with their audiences stand out—and customer storytelling is central to that connection.
- Customer stories drive impact: Authentic, well-crafted customer narratives resonate with prospects, engage internal stakeholders, and inspire action.
- Uncover and shape real stories: Learn practical methods for identifying powerful customer experiences and transforming them into compelling, structured narratives.
- Amplify across channels: Discover how to strategically share customer stories across different platforms to build trust and expand reach.
- Turn customers into advocates: By highlighting authentic voices, you can turn satisfied customers into your most persuasive and influential brand champions.
Meet the speaker:
Gabriela Olmos-Hill, Senior Director Global Customer Advocacy and Marketing and Sales Privacy at Microsoft
Gabriela Olmos-Hill is a Senior Director at Microsoft and is known for building at-scale global marketing engines. In Gabriela's current role, she leads two global organizations, overseeing Customer Advocacy as well as Marketing and Sales Privacy. Her teams deliver 180+ customer case studies profiling some of the world’s best-known brands and performing over 20,000 privacy reviews across marketing and sales initiatives. As a marketing engine builder, Gabriela’s expertise centers on mapping process and governance against measurable business objectives, partnering with teams across Microsoft to build marketing tech stacks, and recruiting and nurturing the experts in the field to manage marketing engines. Before her role in advocacy and privacy, Gabriela managed one of the largest social and blog ecosystems in the tech industry comprising of 120+ properties.
Before joining Microsoft, Gabriela served as a digital and social consultant supporting Fortune 100 brands like Nike, Lowe's, Abbot Pharmaceuticals, HP, and Microsoft, among others. During this time, she interviewed over 600 B2B technology decision-makers to learn how they interacted with marketing and sales content across social, web, search, peers, and communities to inform their decision-making process. Gabriela has an MBA in Marketing from Arizona University's Eller School of Management.
