CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced customer marketing leaders
👨💻 Enjoy regular in-depth sessions
Take a look at what we've got coming up 👇
Date: November 13
Time: 5:00pm BST
Location: Online
AI is no longer just a buzzword - it’s a game-changer in how we engage, retain, and grow customer relationships.
In this session, we’ll explore how customer marketers can operationalize AI and emerging technologies to move from experimentation to scalable, repeatable success. Learn how to automate personalization, identify high-value advocates, and make smarter decisions with data.
You’ll leave with practical strategies to integrate AI into your daily workflows -turning hype into habit and future-proofing your customer marketing strategy.
Key takeaways:
- Turn AI from theory to practice: Learn actionable ways to embed AI into your customer marketing operations for measurable impact.
- Automate personalization at scale: Discover tools and workflows that tailor customer experiences without manual effort.
- Spot and activate top advocates: Use AI insights to identify your most influential customers and power stronger advocacy programs.
- Make smarter, data-driven decisions: Understand how to leverage predictive analytics to guide campaigns and strategy.
- Build an AI-ready marketing culture: Walk away with frameworks to help your team confidently adopt and scale emerging technologies.
Meet the speaker:
Christa Niering, Director of Customer Advocacy at SHI International Corp
Christa Niering is a customer marketing leader driving measurable impact at SHI, a $15B woman- and minority-owned technology company. Since joining in January 2023, she has built a powerhouse customer marketing team and launched multiple high-impact programs that span the organization. These include case studies and video testimonials, a thriving customer speaker bureau averaging 19 speakers per year, and a third-party review initiative that has elevated SHI’s ratings to an impressive 4.7 across key platforms.
With deep expertise in customer advocacy, branding, and strategic communications, Christa is known for her pragmatic approach to process and her ability to distill complex ideas into actionable strategies. Her work is grounded in a strong understanding of both B2B and B2C buyers, and she continues to elevate the voice of the customer through data-informed NPS programs and meaningful engagement initiatives.
