CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced customer marketing leaders
👨💻 Enjoy regular in-depth sessions
Take a look at what we've got coming up 👇
Date: July 31, 2025
Time: 5:00pm BST
Location: Online
In today’s competitive landscape, driving growth requires more than just acquiring customers—it demands creating lasting relationships that turn customers into advocates. This session will explore how lifecycle marketing strategies, grounded in delivering value at every stage, can fuel sustainable growth while building a loyal customer base.
Key takeaways:
- Designing value-driven touchpoints across the customer journey to enhance retention and satisfaction.
- Leveraging data to personalize experiences and foster deeper connections.
- Creating advocacy programs that amplify the customer’s voice and drive organic growth.
Discover actionable strategies to transform your lifecycle marketing approach and unlock the power of customer advocacy as a growth engine for your organization.
Meet the speaker:
Max Bailey, Lifecycle Marketing Manager, Enterprise Activation at Grammarly
Max Bailey is a NYC-based marketer with a broad range of experience across product, lifecycle, content, and performance marketing. Since early 2021, he has applied his B2B SaaS demand gen background to customer audiences by building the customer lifecycle marketing function at both Aircall and Frontify, from scratch.
