Customer Marketing Awards 2024: Your winners

Awards

Who stands at the pinnacle of customer marketing excellence? 🤔

The moment you've been waiting for has arrived! 🏆 

After evaluating all the nominations in the respective categories, we’re thrilled to unveil the 2024 Customer Marketing Award Champions. 

Thank you to everyone who participated in these awards! Customer marketing is one of the driving forces behind ensured retention and sustainable growth, and it's high time we celebrate the remarkable individuals and teams leading the charge. 🚀 

Without further delay, let's introduce you to the victors in our prestigious trio of categories:

  • Customer Marketing Leader of the Year
  • Customer Marketing Rising Star of the Year
  • Customer Marketing Team of the Year

Customer Marketing Leader of the Year

We’re delighted to present the Customer Marketing Leader of the Year Award to Cristina Errico, Global Cybersecurity Customer Marketing at Cisco Systems.

The Customer Marketing Leader of the Year Award celebrates the extraordinary – those rare professionals who don't just perform their job, but fundamentally transform the customer marketing landscape. 

More than just an accolade, this award spotlights a true visionary – someone who elevates the entire customer marketing ecosystem. 

Cristina Errico stands as a transformative force in customer marketing, with over two decades of experience driving engagement in the complex cybersecurity landscape.

 As a global community manager, she has masterfully scaled Cisco's cybersecurity community from a modest 10% engagement to an impressive 70%, while curating events and recognition programs for a thousand active members. 

As the founder of the Spanish Chapter of Leading Cyber Ladies and an active blogger, speaker, and advocate for both Cisco and the Customer Marketing Alliance Association, she has consistently demonstrated an extraordinary ability to create engaging, data-driven strategies that not only drive certification and advocacy but also build meaningful connections across diverse professional communities. 

Congratulations, Cristina! 🎊


Customer Marketing Rising Star of the Year

And for our pick for Customer Customer Marketing Rising Star of the Year, we’ve got the consistently fantastic Emily Gover, Customer Marketing Manager at Dropbox.

This title acknowledges the extraordinary potential of emerging talent. This recognition celebrates the bold, innovative professionals who are not just entering the industry, but reimagining what's possible in customer marketing – bringing fresh perspectives, unbridled creativity, and transformative energy to the field.

Emily Gover has distinguished herself as an exceptional rising star in customer marketing, demonstrating an ability to create transformative programs that drive significant business impact. At both Apollo and Chili Piper, she has pioneered groundbreaking initiatives, most notably founding the Sales Community and scaling it from zero to over 4,000 members.

Beyond this, she’s also built a Customer Advisory Board comprising 40 deeply engaged champions across three different personas and launched the #GTMMYs - Apollo's premier customer awards program - which generated 80 written testimonials and over 200,000 social impressions.

Congratulations, Emily! 🥳


Top Companies to Work in Customer Marketing

Now onto the team award!

The Customer Marketing Team of the Year Award honors the organizational heartbeat of customer marketing innovation. This award aims to illuminate those companies that have transformed their workplace into a dynamic ecosystem where customer marketing talent doesn't just exist, but truly flourishes.

This award spotlights organizations that understand customer marketing is not just a function, but a strategic cornerstone of business success. 

The winning team represents the gold standard of corporate culture—where creativity is nurtured, innovation is celebrated, and professionals are empowered to push the boundaries of customer engagement, collaboration, and transformative marketing strategies.

We are delighted to reveal that Sage Intacct has earned the coveted title of the top company for working in the realm of customer marketing. 🙌


A heartfelt thank you to everyone who participated in our 2024 Customer Marketing Awards! 🙏

Your nominations and votes have illuminated the extraordinary talent that drives our industry forward. Recognizing and celebrating these individuals and teams, highlights the innovative strategies, transformative approaches, and passionate professionals who are defining customer marketing today. 🌟

This is just the beginning of our journey. We're committed to expanding and evolving these awards, with exciting new categories and opportunities on the horizon. 

Stay tuned, stay inspired, and continue championing the exceptional talent in our community. 🔦

Who will be the next customer marketing champion?