Convince the boss: Customer Marketing Alliance memberships

Customer marketing

Wanna sign up for a CMA Membership, but not sure how to ask your boss to pop their hand in their pocket?

No drama - we've got you covered. Just copy and paste this email (or download this one), personalize it to your org, and let us do the hard work for you.

Hey [insert your boss’ name],

I’m interested in signing up for Customer Marketing Alliance's Pro Membership Plan and would like to enquire whether you’d be willing to offer financial support?

Becoming a member, I'd unlock access to a variety of presentations, events, templates, frameworks, guides, and more, designed to improve my daily work practices and my overall performance. These resources will help me and the company smash our goals.

With access to tried and tested strategies and formulas from the likes of Google, Dropbox, Fiverr, and Adobe, and trusted by customer marketers at orgs like Cisco, Salesforce, and Jamf, it's a natural choice for continuous professional development.

Upon signing up, I'd access:

  • Exclusive content written by customer marketers from orgs like Toast, Calendly, Adobe, and more, and added to every other Thursday
  • An ever-growing bank of vetted templates and frameworks to support day-to-day work
  • OnDemand coverage of customer marketing presentations from virtual and in-person events
  • Exclusive, members-only events to learn first-hand from others in the field
  • Customer marketing toolkits and learning paths to support my projects
  • Discounted rates for accredited courses and events

And much more…

While there are other memberships available, I’ve researched the alternatives, and taking key factors account features and price, Customer Marketing Alliance’s Pro membership offers the best value for money - it’s by far the stand-out candidate.

I believe that getting a Customer Marketing Alliance membership would equip [company name] with the essential knowledge needed to differentiate our customer-business relationship from our competitors. I believe this would be a wise investment.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details about what’s included, as well as price plans here. Let me know if there’s anything else you need from me at this stage.


[Your name]