Converting freemium users to paid users

What is a converting freemium users to paid users template?

This template is a ready-to-use set of email and messaging examples designed to help product-led growth companies convert active freemium users into paying customers.

Freemium is a powerful acquisition model, but the real value comes when those users upgrade. These templates are tailored to nudge engaged users over the line, using personalized messaging, timely offers, and strategic in-app prompts to drive conversions without being pushy.

What’s inside the template?

The template includes three high-impact messaging formats that speak directly to freemium users who are already seeing value from your product:

• Email Template #1: A friendly check-in that segues into an upsell, prompting the user to think about long-term benefits.
• Email Template #2: A time-sensitive offer that creates urgency and incentivizes users to act before a deadline.
• Email Template #3: A short, effective in-app pop-up message triggered when the user tries to access a premium feature.

Each message is crafted to convert users who are already active and engaged, ideal for maximizing ROI on your freemium user base.

How to use the template

1. Identify your engaged freemium users: Use product analytics to segment those who are active and likely to convert.
2. Choose the right message: Match the template to the user behavior, whether it’s ongoing usage, engagement with premium features, or likelihood to convert with a discount.
3. Personalize the copy: Swap in your product name, feature references, and user name to give it a personal touch.
4. Deliver through the right channels: Use email, in-app pop-ups, or CRM tools to automate the message at the right time.
5. Test and optimize: Experiment with timing, subject lines, and CTAs to see what drives the highest conversion rate.

This is a lightweight but powerful way to turn your freemium model into a revenue engine.

Download your converting freemium users to paid users template

Converting freemium users to paid users

Converting freemium users to paid users Freemium plans are an increasingly popular acquisition tactic. In fact, according to OpenView, almost half (47%) of businesses offer a free trial to acquire new customers. But, at the end of the day, those freemium users need to convert into paid users to…

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