Customer Marketing Alliance | Community Newsletter

June 7, 2024

๐Ÿ’ก Spotlight ๐Ÿ’ก

Deliver customer references to close deals faster

Ever find yourself scrambling to find approved customer references, only to end up using the same ones over and over? 

It's a common challenge that can delay deals and wear out our valuable customer relationships.

We have all the answers on how to tackle these issues head-on in our upcoming live session with experts from Upland Software and Sage.

๐Ÿ—“ Date: Thursday, July 11
โฐ Time: 8am PDT | 11am EST | 4pm BST


๐Ÿ”ฅ Hot off the press ๐Ÿ”ฅ

๐ŸŽ™๏ธDean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up ๐ŸŽ™๏ธ

In this episode of Customer Marketing Catch-up, Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited, discusses how businesses in fintech-focussed industries should approach customer advocacy.

What is customer marketing? | Article guide

So, letโ€™s dive in โ€” what exactly is customer marketing? The truth of the matter is that it really looks quite different depending on an organization, and its internal structure and goals. There are a lot of common threads, though so letโ€™s break it down a little bit further.

Perfect the art of market research | YouTube ๐ŸŽฅ

Bryony Pierce talks us through the fundamentals of market research to set you and your team up as the perfect market research artists.


๐Ÿ’ฌ Talking points ๐Ÿ’ฌ

In the community Slack this week we covered topics on:

  • @Emma Sands is looking for recommendations for sales reference platforms. Share them here!
  • @Nicole Schmidt is asking: Has anyone done an email campaign or nurture around requesting a G2 or TrustRadius review around the time of a customer's renewal? Share your tips.
  • @Jess Nussbaumer is seeking advice on customer advocacy programs. Share your expertise here.
  • @Nikki DuBerry is looking for a campaign plan for increasing Advocacy program members. Share your thoughts.

Keep up with all the latest hot topics on the #questions, #community, #cab, #customerstories, #customer-advocacy, #customer-engagement channels.


๐Ÿ‘ฅ Events ๐Ÿ‘ฅ

๐Ÿ’ปCustomer Experience Summit | July 10 | free, virtual event

Don't miss your chance to hear from major names in the CX scene, for free. ๐ŸŽซ

Our top picks from the agenda:

  • Transforming customer service teams into dynamic customer experience engines | Director of Customer Experience & Operations, Nielsen
  • Insight to action: Maximizing CX team performance through data-driven decision-making | Customer Experience Transformation Manager, Entain
  • Seamless beginnings: Enhancing onboarding through cross-functional collaboration | Principal Customer Experience Director, Ringcentral

๐Ÿ‘‰ Register now.

๐ŸŒ‰ Customer Marketing Summit San Francisco | September 4 & 5

Fireside chats, interactive roundtable discussions, and panels galoreโ€ฆ

Fancy a free taster from last year? Head here to hear from previous attendees, before grabbing your brochure.

๐ŸŒŽ See your CMA global calendar.


๐Ÿ•บCommunity Events ๐Ÿ•บ

โ˜•๏ธ CMA Coffee Chat: Elevating engagement with executive programs | Sign up
๐Ÿ—“ June 13, 2024
๐Ÿ“ Virtual
โฐ 9-10am PDT | 12-1pm EDT | 5-6pm BST


๐Ÿš€ Job opportunities ๐Ÿš€

๐Ÿ‘‰ Atlassian is looking for a Customer Marketing Manager (6 months maternity cover) | Apply here

๐Ÿ‘‰ Freshworks is looking for a Director - Customer Engagement (Community) | Apply here

๐Ÿ‘‰ Sophos is looking for a VoC Program Manager | Apply here

๐Ÿ‘‰ Sophos is looking for a Customer Success Enablement Manager | Apply here

Keep up with all the latest job opportunities on the #jobs channel.


๐Ÿ’ซ Insider membership ๐Ÿ’ซ

Insider is our free membership designed to level up your Customer Marketing game by giving you exclusive access to some of our best resources and content - on the house.

For the past couple months weโ€™ve been looking at our membership offering to see how else we can add value to Insider, and these are the great things weโ€™ve added:

๐Ÿ‘‰ 5% of all the templates & frameworks included in our paid-for plans.
๐Ÿ‘‰ 5% of all the super-in-depth exclusive articles where you can learn firsthand from experienced customer marketing professionals.
๐Ÿ‘‰ Ungated access to all our past and future reports.
๐Ÿ‘‰ CMA TV is a suite of OnDemand videos where youโ€™ll be able to learn from customer marketing pros at orgs like Adobe, Google Cloud, Workday, Slack, and more.

Ready to get stuck in?


๐Ÿ’ก Mentorship ๐Ÿ’ก

We donโ€™t take our mentor program lightly. Every applicant is carefully vetted and only the crรจme de la crรจme product marketers come on board. Itโ€™s CV-worthy in and of itself.

Becoming a customer marketing mentor has tonnes of upsides to itโ€ฆthese are really only a few of them:

๐ŸŽฏ Help other product marketers reach their potential
๐Ÿ™Œ Give back to the community and leave your own legacy
๐Ÿ’ก Gain fresh perspectives and learn from your protรฉgรฉ

Find out more here

If you aren't a paid member yet of the Customer Marketing Alliance and would like to be, you can see our membership plans here.


๐ŸŽ“ Courses ๐ŸŽ“

Customer Marketing: Core: Containing the crucial, comprehensive, and essential knowledge you need on customer marketing fundamentals, this encyclopedic curriculum journeys through everything needed to set up your career for success. Included in Pro+.

๐Ÿคท What's next?

Here at Customer Marketing Alliance, weโ€™ve learned from the best to keep the customer happy by giving them more of what they want.

Thatโ€™s why we want to know what courses youโ€™d love next in this community. Help us build our course roadmap for H2 and beyond. ๐Ÿš€

โ†’ What are your current pain points?
โ†’ Where do you want to upskill?
โ†’ What crucial topics are currently under-served?
โ†’ How do you learn best?

Weโ€™d love to know!


๐Ÿ‘ฅ Customer Marketing Alliance Membership ๐Ÿ‘ฅ

๐Ÿ“– Pro+ membership: A comprehensive learning and development platform for customer marketing professionals seeking ways to expand their skills, stay ahead of the curve, and make a lasting impact.

Designed by customer marketing experts, the Pro+ membership provides you with the courses, resources, and community to thrive in this dynamic field.

Here's what you can expect:

๐ŸŽ“ 7+ Masters-level courses covering storytelling, consumer psychology, and more.

๐Ÿ“š Exclusive content, templates, and frameworks vetted by top experts at Cisco, Dropbox, and F5.

๐Ÿง‘โ€๐Ÿซ Mentorship program offering guidance from seasoned customer marketers.


โญ๏ธ Your feedback fuels us โญ๏ธ

Love the Customer Marketing Alliance?

Leave us a review on Trustpilot and tell us why you love being a part of CMA.

Here's what others are saying:

๐Ÿ’ก
"The Customer Marketing Alliance is a fantastic group of professionals focused on the often overlooked space of customer marketing and customer advocacy. I've been apart of the community for nearly a year and have made fantastic connections with like-minded individuals. The resources available to you are second to none and it's an amazing ecosystem to learn from."

Youโ€™re the heart and soul of our community. Weโ€™d love to hear from you!


Thatโ€™s a wrap for this weekโ€™s newsletter - catch you next week ๐ŸŽ‰