Customer Marketing Alliance | Community Newsletter

February 23, 2024

πŸ”₯ Hot off the press πŸ”₯

Florian Engel | Interacting with different cultures and regions both internally and externally | Learning with Leadership
We talk to Florian Engel, Director of EMEA Marketing & Global Customer Marketing at Aiven, who share some tips on interacting with different cultures and regions both within your internal culture, and externally when interacting with customers.

Customer Marketing Salary and Industry Survey 2024
We’re almost a month down in our survey run of 2024, and time is passing quicker than you think. ⏰ Get your input done now and make our State of Customer Marketing and Customer Marketing Salary Survey the best they can be!


πŸ’¬ Talking points πŸ’¬

In the community Slack this week we covered topics on:

  • @Morgan Wright is looking for customer marketing/advocacy book recommendations. Share them here.
  • @Derek Bolen is looking to learn more about how to approach building lifecycle marketing programs focused on cross-sell. Share your thoughts!
  • @Maranda Borchert is evaluating customer advocacy softwares and wanted recommendations. Share them here.
  • @Jenae Burrell is looking for advice on community engagement. Share your tips here!

Keep up with all the latest hot topics on the #questions, #community, #cab, #customerstories, #customer-advocacy, #customer-engagement channels.


πŸ‘₯ Events πŸ‘₯

πŸ’» Customer Marketing Summit Virtual | February 29

Master the craft of customer marketing: From customers, to advocates, to lifelong fans.

πŸ—“ February 29, 2024
πŸ’» Virtual 
🎟️ Claim your FREE ticket

πŸ‡ΊπŸ‡Έ Customer Marketing Summit Boston | April 11 & 12

An opportunity to connect with experts in customer marketing and advocacy as they share their insights and proven strategies to offer solutions to common challenges.

πŸ—“ February 29, 2024
πŸ“ Boston
🎟️ Register here

πŸ—£οΈ Request to speak: AI for Marketers Virtual Summit | April 18

The Alliance’s communities are all banding together to produce a virtual Summit on AI for Marketers on April 18. Fill out this form to submit your speaker proposal.

We're looking for industry-leading speakers, like yourself, who can cover a range of topics including, but not limited to:

✨ AI-powered predictive analytics
✨ AI-driven content creation
✨ Ethical AI in marketing
✨ KPI alignment with AI-powered predictive analytics
✨ AI-driven marketing optimization for maximized ROI
✨ & more

πŸš€ If you are passionate about the future of marketing and AI, or have a compelling story or expertise to share, don’t hesitate to reach out.

Any questions? Don't hesitate to reach out to Elena.


πŸ•ΊCommunity Events πŸ•Ί

🍻 CMA Cambridge Meetup | RSVP
πŸ—“ March 6, 2024
πŸ“ The Station Tavern, 2 Station Square, Cambridge
⏰ 6-8pm GMT

πŸ’» Level up your Customer Marketing with Generative AI power-ups | Sign up
πŸ“… March 14, 2024
⏰ 12:00 pm EDT | 4:00 pm GMT

🍻 CMA Boston meetup | RSVP
πŸ—“ March 20, 2024
πŸ“ Earls Kitchen + Bar, 800 Boylston Ave, 107, Boston, MA 02199
⏰ 6-8pm EDT

β˜•οΈ CMA New York virtual meetup | RSVP
πŸ—“ March 21, 2024
πŸ“ Virtual
⏰ 10:00am -10:45am EDT

🍻 CMA Austin meetup | RSVP
πŸ—“ March 21, 2024
πŸ“ Little Woodrow's Burnet, 5425 Burnet Rd, Austin, TX 78756, US
⏰ 5-7 pm CDT

🍻 CMA Minneapolis meetup | RSVP
πŸ—“ May 2, 2024
πŸ“ Location TBC
⏰ 6-8pm CDT


πŸš€ Job opportunities πŸš€

πŸ‘‰ Indiegogo is looking for a Email Marketing & Lifecycle Strategist | Apply here

πŸ‘‰ Maze is looking for a Marketing Operations Manager | Apply here

πŸ‘‰ Reputation is looking for a Senior Marketing Operations Manager | Apply here

πŸ‘‰ Cognism is looking for a Community Marketing Manager | Apply here

πŸ‘‰ Segwit is looking for various roles | Apply here

Keep up with all the latest job opportunities on the #jobs channel.


πŸ’« Insider membership πŸ’«

You might have heard of Pro or Pro+, but Insider is our free membership designed to level up your Customer Marketing game by giving you exclusive access to some of our best resources and content - on the house.

For the past couple months we’ve been looking at our membership offering to see how else we can add value to Insider, and these are the great things we’ve added:

πŸ‘‰ 5% of all the templates & frameworks included in our paid-for plans.
πŸ‘‰ 5% of all the super-in-depth exclusive articles where you can learn firsthand from experienced customer marketing professionals.
πŸ‘‰ Ungated access to all our past and future reports.
πŸ‘‰ CMA TV is a suite of OnDemand videos where you’ll be able to learn from customer marketing pros at orgs like Adobe, Google Cloud, Workday, Slack, and more.

Ready to get stuck in?


πŸ’‘ Mentorship πŸ’‘

We don’t take our mentor program lightly. Every applicant is carefully vetted and only the crΓ¨me de la crΓ¨me product marketers come on board. It’s CV-worthy in and of itself.

Becoming a customer marketing mentor has tonnes of upsides to it…these are really only a few of them:

🎯 Help other product marketers reach their potential
πŸ™Œ Give back to the community and leave your own legacy
πŸ’‘ Gain fresh perspectives and learn from your protΓ©gΓ©

Find out more here

If you aren't a paid member yet of the Customer Marketing Alliance and would like to be, you can see our membership plans here.


πŸŽ“ Courses πŸŽ“

Customer Marketing: Core: Containing the crucial, comprehensive, and essential knowledge you need on customer marketing fundamentals, this encyclopedic curriculum journeys through everything needed to set up your career for success. Included in Pro+.

🀷 What's next?

Here at Customer Marketing Alliance, we’ve learned from the best to keep the customer happy by giving them more of what they want.

That’s why we want to know what courses you’d love next in this community. Help us build our course roadmap for H2 and beyond. πŸš€

β†’ What are your current pain points?
β†’ Where do you want to upskill?
β†’ What crucial topics are currently under-served?
β†’ How do you learn best?

We’d love to know!


πŸ‘₯ Customer Marketing Alliance Membership πŸ‘₯

πŸ“– Customer marketing: Delighting customers at scale

New templates to add to your arsenal - Get them today!

Customer Marketing Alliance | Pro Membership 18% discount currently running ⏰

βœ… Exclusive content
βœ… Templates & frameworks
βœ… OnDemand video footage
βœ… Members-only community
βœ… Free access to virtual events
βœ… Discounts to in-person events
βœ… Discounted course access
βœ… Ungated reports

Monthly templates and frameworks are available for Customer Marketing Alliance Members, check them out here.

Missing out on the update? Look into our memberships here. (P.s. We do discounted team rates too!)


⭐️ Your feedback fuels us ⭐️

Love the Customer Marketing Alliance?

Leave us a review on Trustpilot and tell us why you love being a part of CMA.

Here's what others are saying:

πŸ’‘
"The Customer Marketing Alliance is a fantastic group of professionals focused on the often overlooked space of customer marketing and customer advocacy. I've been apart of the community for nearly a year and have made fantastic connections with like-minded individuals. The resources available to you are second to none and it's an amazing ecosystem to learn from."

You’re the heart and soul of our community. We’d love to hear from you!


That’s a wrap for this week’s newsletter - catch you next week πŸŽ‰