CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after customer marketing content ā ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
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Develop your understanding of key topics and trends
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Take a look at what we've got coming up š
Date: October 7
Time: 4:00pm BST
Location: Online
Discover how the Wrike Elite 100 customer awards program fosters loyalty, engagement, and advocacy by recognizing top customers. This session will cover how to create a meaningful awards program that resonates with your audience, drives customer engagement, and strengthens relationships. Learn key strategies for selecting impactful categories, ensuring long-term success, and inspiring your customers to become brand champions.
Key takeaways:
- Design awards that matter - Learn how to choose categories and recognition criteria that truly resonate with your customer base.
- Turn recognition into advocacy - Discover how celebrating your top customers can deepen relationships and inspire them to champion your brand.
- Build sustainable impact - Gain strategies to ensure your awards program continues to drive engagement, loyalty, and long-term success.
Meet the speaker:
Karilla Dyer, Senior Customer Advocacy Manager, Wrike
With nearly a decade of experience in B2B SaaS marketing, Karilla Dyer is a customer advocacy leader dedicated to turning customers into brand champions. At Wrike, she drives programs that showcase customer success, build community, and influence buying decisions. Leveraging her expertise in marketing and storytelling, she creates meaningful connections that enhance engagement and drive business impact.
