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🗣 Hear from experienced customer marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

Date: February 26
Time: 5:00pm BST
Location: Online

Watch OnDemand

How do you build a reference program that doesn’t just support sales—but transforms it?

Join Kara Manfredi and Simon Le Fevre, award-winning leaders behind one of the industry’s most influential reference programs, for a dynamic conversation on what it takes to architect a reference program that scales, engages, and delivers measurable impact. Learn how to move from reactive fulfillment to predictive enablement and apply systems thinking to align cross-functional teams, data workflows, and customer journeys. This session will share real-world wins, pitfalls to avoid, and the strategic levers that elevate reference programs from operational support to revenue-driving engines.

Key takeaways:

  • Shift from reactive to predictive enablement: Learn how to design a reference program that anticipates sales needs, aligns with pipeline stages, and proactively delivers the right customer proof at the right moment.
  • Build scalable, cross-functional systems: Discover how systems thinking, data workflows, and strong collaboration across Sales, CS, and Marketing create a reference engine that grows with the business.
  • Turn customer advocacy into measurable revenue impact: Explore proven strategies, real-world lessons, and common pitfalls to avoid when elevating reference programs from operational support to a strategic, revenue-driving function.

Meet the speakers:

Kara Manfredi, Senior Reference Manager and Simon Le-Fevre, Senior Program Execution Lead at Sage