A Guide to Customer and Community Engagement | Playbook

Customer marketing

The Alliance is proud to present an in-depth exploration of customer and community engagement in our latest playbook, a collaborative piece by Customer Marketing Alliance and Community-Led Alliance.

The playbook is more than a guide; it's a tool to help businesses navigate the ever-evolving landscape of customer and community engagement.

This playbook is an invaluable resource for anyone looking to understand and enhance their customer and community engagement strategy.

Featuring expert advice, definitions, how-tos, and case studies, this playbook is your guide to improving the way your community-led and customer marketing teams collaborate for growth.

The time to unlock the potential of your communities and customers is now.

What’s inside?

⭐ Understand community marketing and customer marketing.

🀝 Explore the differences between community and customer engagement

πŸ”₯ Top tips for a powerful customer engagement strategy.

πŸ‹οΈ Detailed exploration of successful community engagement tactics.

πŸ‘― Customer and community team collaboration: Learn ways to synergize.

πŸ“ˆ Success Metrics: understand how to know if your engagement strategy is effective.

πŸ’­ Case studies: Real-life engagement examples from The Alliance.

πŸ€“ Practical advice and strategies, throughout, to implement right away.

As a business that has grown from the power of community and customer marketing, at The Alliance we understand the importance of both customer and community engagement in creating a powerful growth strategy.

This is why we set out to create this educational, informative, and engaging playbook.

Our new playbook, A Guide to Customer and Community Engagement, distinguishes the similarities and differences between customer and community engagement and outlines how these two elements weave into the customer and community journey.

We also showcase how customer marketing teams and community teams can work harmoniously to elevate each other's engagement levels and create endless opportunities for growth.