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# Why it's a mistake to have a persona-first approach | Video
- URL: https://www.customermarketingalliance.com/why-its-a-mistake-to-have-a-persona-first-approach-video/
- Published: 2024-08-27T13:21:00.000Z
- Updated: 2024-10-08T13:24:28.000Z
- Description: Join Jana Frejova, a marketing expert from Spendesk, as she share insights on why personas are no longer effective and how focusing instead on customer problems can drive growth. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts.
- Author: Eve Chatfield
- Tags: Video

## Looking for more on personas?

[Solutions to the persona-first marketing problem | VideoJoin Jana Frejova, a marketing expert from Spendesk, as she shares insights on why personas are no longer effective and alternative solutions to support your customer base and team. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-43.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/2.jpg)](https://www.customermarketingalliance.com/solutions-to-the-persona-first-marketing-problem-video/)

[Prioritize personas to build a detailed lifecycle frameworkKnowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-44.png)Customer Marketing AllianceAdria Fischer![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/pine-watt-3_Xwxya43hE-unsplash--1-.jpg)](https://www.customermarketingalliance.com/prioritizing-personas-as-an-investment-in-building-a-comprehensive-lifecycle-framework/)

[An introduction to personasPersonas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-45.png)Customer Marketing AllianceStephanie Whalley![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/j-balla-photography-lWHcpqbaoAk-unsplash--1-.jpg)](https://www.customermarketingalliance.com/an-introduction-to-personas/)