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# Unlocking the power of storytelling in customer marketing | Video
- URL: https://www.customermarketingalliance.com/unlocking-the-power-of-storytelling-in-customer-marketing-video/
- Published: 2023-09-29T10:56:00.000Z
- Updated: 2024-10-08T11:00:58.000Z
- Description: Storytelling in customer marketing is vital because it humanizes your brand. It creates an emotional connection with your audience and makes your message more memorable.
- Author: Eve Chatfield
- Tags: Video

## Looking for more storytelling content?

[Top five commercials that have memorable brand storytellingBrand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons).![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/07/ramon-kagie-YXdQLn6ohbo-unsplash--1-.jpg)](https://www.customermarketingalliance.com/top-five-commercials-that-have-memorable-brand-storytelling/)

[How storytelling works to perfect customer marketingConstructing a narrative to communicate a message to an audience is one of the backbones of marketing. A gripping story can be used in all sorts of ways, by customer marketers, product marketers, sales, and everyone in between.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceAmie Stephens![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/07/joanna-kosinska-B6yDtYs2IgY-unsplash--1-.jpg)](https://www.customermarketingalliance.com/how-storytelling-works-to-perfect-customer-marketing/)

[Authentic storytelling: Attract your audience with Storytelling MastersWant a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/11/CMA_Storytelling_Assets_3.png)](https://www.customermarketingalliance.com/master-the-art-of-story-selling/)