> ## Content Index
> Fetch the complete content index at: https://www.customermarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Top ten best practices for driving customer demand | Video
- URL: https://www.customermarketingalliance.com/top-ten-best-practices-for-driving-customer-demand-video/
- Published: 2024-08-14T13:30:00.000Z
- Updated: 2024-10-08T13:31:09.000Z
- Description: Shanann Monaghan, Global Marketing Campaigns Lead at Google, gives us her exclusive look on how to create upsell opportunities and deliver exceptional experiences to customers.
- Author: Eve Chatfield
- Tags: Video

## Looking for more on customer demand?

[Customer goals and the psychology behind themUnderstanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-47.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/CMA_Framework_Tiles_customer_goals.jpg)](https://www.customermarketingalliance.com/customer-goals-and-the-psychology-behind-them/)

[14 ways you need to know to engage customers with social mediaEngaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-46.png)Customer Marketing AllianceScott Joseph![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/engage-customers-with-social-media-image-1.png)](https://www.customermarketingalliance.com/14-ways-you-need-to-know-to-engage-customers-with-social-media/)

[The role of FOMO on consumer psychologyFOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-48.png)Customer Marketing AllianceCharley Gale![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/tonik-U0wwiY6nRGA-unsplash--1--1.jpg)](https://www.customermarketingalliance.com/the-role-of-fomo-on-consumer-psychology/)