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# Solutions to the persona-first marketing problem | Video
- URL: https://www.customermarketingalliance.com/solutions-to-the-persona-first-marketing-problem-video/
- Published: 2024-09-04T13:16:00.000Z
- Updated: 2024-10-08T13:19:34.000Z
- Description: Join Jana Frejova, a marketing expert from Spendesk, as she shares insights on why personas are no longer effective and alternative solutions to support your customer base and team. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts.
- Author: Eve Chatfield
- Tags: Video

## Looking for more on personas?

[Take your personas to the next level. Get persona certified.Personas have the power to make or break your customer marketing efforts. It affects everything from how you reach out, types of feedback gathering, and which products to focus on for cross-selling and upselling.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-42.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/CMA_Meta_Images_Text--1--2.jpg)](https://www.customermarketingalliance.com/take-your-personas-to-the-next-level-get-persona-certified/)

[Personalization: Why it matters to C-suite executivesPersonalization is the magic that turns your business from “just another option” to “the one and only” in your customer’s eyes. What better way to show your customers that their individual preferences and needs are your top priority?![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-41.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/CMA_Framework_Tiles_personalization.jpg)](https://www.customermarketingalliance.com/personalization-the-key-element-of-customer-centric-decision-making-and-why-it-matters-to-c-suite-executives/)

[Make effective use of personas by sharing with others in your organizationYour persona work is only as good as their uptake. You can spend months on end thoroughly researching your market, and fine-tuning your persona document, but if product marketing’s the only department that ends up using those persona documents, all your hard work’s barely scratching the surface.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-40.png)Customer Marketing AllianceCustomer Marketing Alliance![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/klara-kulikova-WcV2YkM3Dls-unsplash--1-.jpg)](https://www.customermarketingalliance.com/make-effective-use-of-personas-by-sharing-with-others-in-your-organization/)