https://www.customermarketingalliance.com/re-branding-success-stories/ Customer Marketing Alliance en Blog 2026-06-12T12:41:39+00:00 How to retain legacy customers while attracting new ones Brand storytelling, Customer retention, Articles https://www.customermarketingalliance.com/customer-marketing-lab-workshops/building-a-modern-customer-marketing-function-team-structure-skills-and-scalable-processes-customer-marketing-labs/ Customer Marketing Alliance en Blog 2026-05-29T10:47:12+00:00 Building a modern Customer Marketing function: Team structure, skills, and scalable processes | Customer Marketing Labs Customer Marketing Labs https://www.customermarketingalliance.com/customer-marketing-lab-workshops/from-customer-feedback-to-boardroom-influence-the-strategic-voc-playbook-customer-marketing-labs/ Customer Marketing Alliance en Blog 2026-05-29T10:46:43+00:00 From customer feedback to boardroom influence: The strategic VoC playbook | Customer Marketing Labs Customer Marketing Labs https://www.customermarketingalliance.com/customer-marketing-lab-workshops/customer-advocacy-in-the-age-of-skepticism-how-to-earn-and-activate-trust-customer-marketing-labs/ Customer Marketing Alliance en Blog 2026-05-29T10:45:58+00:00 Customer advocacy in the age of skepticism: How to earn and activate trust | Customer Marketing Labs Customer Marketing Labs https://www.customermarketingalliance.com/customer-marketing-lab-workshops/ai-for-customer-marketing-hype-risk-and-real-world-impact-customer-marketing-labs/ Customer Marketing Alliance en Blog 2026-05-29T10:44:55+00:00 AI for Customer Marketing: Hype, risk and real-world impact | Customer Marketing Labs Customer Marketing Labs https://www.customermarketingalliance.com/customer-marketing-lab-workshops/ Customer Marketing Alliance en Blog 2026-05-29T10:33:23+00:00 Customer Marketing Lab Workshops Customer Marketing Labs https://www.customermarketingalliance.com/go-to-market-labs/november-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-28T09:27:15+00:00 November | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/october-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-28T09:27:10+00:00 October | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/december-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-28T09:27:05+00:00 December | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/roi-customer-advocacy/ Customer Marketing Alliance en Blog 2026-05-25T14:00:30+00:00 How I proved the ROI of customer advocacy and got a seat at the revenue table Revenue, Customer advocacy, Articles https://www.customermarketingalliance.com/the-future-of-brand-storytelling/ Customer Marketing Alliance en Blog 2026-05-21T11:21:32+00:00 The future of brand storytelling: Passive screens to active worlds Brand storytelling, Articles https://www.customermarketingalliance.com/go-to-market-labs/collaborating-for-revenue-impact-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-19T12:17:52+00:00 Collaborating for revenue impact | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/taking-gtm-metrics-beyond-the-dashboard-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-19T12:14:40+00:00 Taking GTM metrics beyond the dashboard | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/lifecycle-metrics-that-drive-retention-advocacy-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-19T12:11:55+00:00 Lifecycle metrics that drive retention & advocacy | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/avoid-vanity-metrics-evaluating-true-gtm-impact-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-19T12:09:36+00:00 Avoid vanity metrics: evaluating true GTM impact | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/gtm-on-a-budget-do-more-with-less-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-19T12:06:11+00:00 GTM on a budget: do more with less | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/lead-with-impact-conversations-that-shape-gtm-success-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-19T12:02:36+00:00 Lead with impact: conversations that shape GTM success | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/winning-the-narrative-when-markets-move-fast-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-19T11:58:52+00:00 Winning the narrative when markets move fast | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/turning-launches-into-repeatable-revenue-moments-gtm-labs/ Customer Marketing Alliance en Blog 2026-05-19T11:53:49+00:00 Turning launches into repeatable revenue moments | GTM Labs Go-to-Market Labs https://www.customermarketingalliance.com/go-to-market-labs/ Customer Marketing Alliance en Blog 2026-05-19T11:28:13+00:00 Go-to-Market Labs Workshops Go-to-Market Labs https://www.customermarketingalliance.com/irrational-advocacy-what-are-the-drivers-of-brand-loyalty/ Customer Marketing Alliance en Blog 2026-05-18T22:56:00+00:00 Irrational advocacy: What are the drivers of brand loyalty? Customer advocacy, Articles https://www.customermarketingalliance.com/customer-marketing-kpi-redesign-template-framework/ Customer Marketing Alliance en Blog 2026-05-18T15:37:50+00:00 Customer marketing KPI redesign template Metrics and data, Templates, Exclusive content, Premium https://www.customermarketingalliance.com/how-ai-collapsed-the-customer-journey/ Customer Marketing Alliance en Blog 2026-05-15T15:00:42+00:00 How AI collapsed the customer journey AI & automation, Customer journey, Membership content, Premium, Articles https://www.customermarketingalliance.com/ai-workflows-for-the-overwhelmed-marketer/ Customer Marketing Alliance en Blog 2026-05-05T12:24:37+00:00 AI workflows for the overwhelmed marketer AI & automation, Live session https://www.customermarketingalliance.com/doing-my-own-customer-research/ Customer Marketing Alliance en Blog 2026-04-29T10:40:12+00:00 How doing my own customer research changed everything Customer research, Articles https://www.customermarketingalliance.com/customer-re-engagement-strategy-template/ Customer Marketing Alliance en Blog 2026-04-22T08:27:03+00:00 Customer re-engagement strategy template Customer engagement, Premium, Templates https://www.customermarketingalliance.com/why-advocacy-beats-retention-as-a-growth-engine/ Customer Marketing Alliance en Blog 2026-04-17T15:00:20+00:00 Why advocacy beats retention as a growth engine for 2026 Customer advocacy, Exclusive content, Articles, Premium https://www.customermarketingalliance.com/amplify-your-brand-with-customer-stories/ Customer Marketing Alliance en Blog 2026-04-17T08:13:49+00:00 6 tactics to amplify your brand with customer stories Brand storytelling, Articles https://www.customermarketingalliance.com/prove-roi-and-win-at-seo-with-community/ Customer Marketing Alliance en Blog 2026-04-15T15:32:53+00:00 How to make community fun again, prove ROI... and quietly win at SEO Community, Customer engagement, Articles https://www.customermarketingalliance.com/why-putting-customers-at-the-heart-of-your-story-changes-everything/ Customer Marketing Alliance en Blog 2026-04-09T11:22:05+00:00 Why putting customers at the heart of your story changes everything Brand storytelling, Voice of the customer, Articles https://www.customermarketingalliance.com/how-gpt-agents-may-finally-close-the-customer-journey/ Customer Marketing Alliance en Blog 2026-04-09T09:04:44+00:00 The loyalty loop gets a co-pilot: How GPT agents may finally close the customer journey Customer journey, AI & automation, Articles https://www.customermarketingalliance.com/how-to-build-high-impact-onboarding-program/ Customer Marketing Alliance en Blog 2026-04-02T14:27:56+00:00 How to build a high-impact onboarding program from scratch Articles https://www.customermarketingalliance.com/why-most-customer-research-fails-to-change-strategy/ Customer Marketing Alliance en Blog 2026-03-23T18:10:13+00:00 Why most customer research fails to change strategy Customer research, Market research, Articles https://www.customermarketingalliance.com/lifecycle-driven-advocacy-template-framework/ Customer Marketing Alliance en Blog 2026-03-20T15:16:02+00:00 Lifecycle-driven advocacy template Customer advocacy, Premium, Templates, Exclusive content https://www.customermarketingalliance.com/customer-marketing-summit-new-york-2026/ Customer Marketing Alliance en Blog 2026-03-20T12:04:20+00:00 Customer Marketing Summit New York 2026 OnDemand, Premium, events https://www.customermarketingalliance.com/grammarly-uses-lifecycle-marketing-sustainable-growth/ Customer Marketing Alliance en Blog 2026-03-13T13:00:15+00:00 How Grammarly uses lifecycle marketing to fuel sustainable growth Customer journey, Premium, Exclusive content https://www.customermarketingalliance.com/learning/on-demand/customer-marketing-certified-core/ Customer Marketing Alliance en Blog 2026-03-10T15:34:12+00:00 Customer Marketing Certified: Core https://www.customermarketingalliance.com/learning/on-demand/customer-referrals-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:33:06+00:00 Customer Referrals Certified: Masters https://www.customermarketingalliance.com/learning/on-demand/customer-research-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:30:36+00:00 Customer Research Certified: Masters https://www.customermarketingalliance.com/learning/on-demand/storytelling-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:29:00+00:00 Storytelling Certified: Masters https://www.customermarketingalliance.com/learning/on-demand/customer-advocacy-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:26:50+00:00 Customer Advocacy Certified: Masters https://www.customermarketingalliance.com/learning/on-demand/strategic-narrative-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:16:58+00:00 Strategic Narrative Certified: Masters https://www.customermarketingalliance.com/learning/on-demand/customer-advisory-board-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:15:10+00:00 Customer Advisory Board Certified: Masters https://www.customermarketingalliance.com/learning/on-demand/persona-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:13:37+00:00 Persona Certified: Masters https://www.customermarketingalliance.com/learning/on-demand/consumer-psychology-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:06:54+00:00 Consumer Psychology Certified: Masters https://www.customermarketingalliance.com/learning/on-demand/customer-advocacy-strategic-frameworks-micro-course/ Customer Marketing Alliance en Blog 2026-03-10T14:59:08+00:00 Customer Advocacy Strategic Frameworks: Micro course https://www.customermarketingalliance.com/top-five-commercials-that-have-memorable-brand-storytelling/ Customer Marketing Alliance en Blog 2026-03-10T11:14:00+00:00 TV commercials with 10/10 brand storytelling Voice of the customer, Brand storytelling, Articles https://www.customermarketingalliance.com/guarantee-stakeholder-buy-in-for-your-customer-advisory-board-strategy/ Customer Marketing Alliance en Blog 2026-03-10T11:00:00+00:00 How to get stakeholder buy-in for your customer advisory board Customer advisory boards, Articles https://www.customermarketingalliance.com/how-to-incorporate-memory-into-your-customer-lifecycle/ Customer Marketing Alliance en Blog 2026-03-03T14:49:55+00:00 How to incorporate memory into your customer lifecycle Customer journey, AI & automation, Customer engagement, Articles https://www.customermarketingalliance.com/advocacy-in-action-the-blueprint-for-reference-program-success/ Customer Marketing Alliance en Blog 2026-03-02T09:24:59+00:00 Advocacy in action: The blueprint for reference program success Customer advocacy, OnDemand https://www.customermarketingalliance.com/how-to-thrive-as-a-solo-customer-marketer-in-a-scaling-company/ Customer Marketing Alliance en Blog 2026-02-23T11:35:00+00:00 How to thrive as a solo customer marketer Articles https://www.customermarketingalliance.com/the-main-barriers-to-creating-effective-content/ Customer Marketing Alliance en Blog 2026-02-19T18:59:22+00:00 The main barriers to creating effective content Customer engagement, Articles https://www.customermarketingalliance.com/cma-has-helped-me-build-confidence-in-the-programs-ive-built-hannah-mckeens-community-and-ambassador-experience/ Customer Marketing Alliance en Blog 2026-02-18T11:10:00+00:00 “The CMA community has helped me build confidence” Case studies https://www.customermarketingalliance.com/advocacy-program-maturity-model-template-framework/ Customer Marketing Alliance en Blog 2026-02-17T10:41:47+00:00 Advocacy program maturity model Customer advocacy, Premium, Templates, Exclusive content https://www.customermarketingalliance.com/how-to-best-implement-cross-sells-and-upsells-into-your-customer-marketing-strategy/ Customer Marketing Alliance en Blog 2026-02-16T11:30:00+00:00 Top tactics for cross-selling in customer marketing Revenue, Articles https://www.customermarketingalliance.com/how-workiva-scales-customer-advocacy-to-drive-business-outcomes/ Customer Marketing Alliance en Blog 2026-02-13T13:00:34+00:00 How Workiva scales customer advocacy to drive business outcomes Customer advocacy, Premium, Exclusive content, Articles https://www.customermarketingalliance.com/customer-referral-program-challenges-and-fixes/ Customer Marketing Alliance en Blog 2026-02-11T09:32:12+00:00 Why your customer referral program is failing (and how to fix it) Customer journey, Articles https://www.customermarketingalliance.com/the-savvy-marketers-ai-companion-guide/ Customer Marketing Alliance en Blog 2026-02-02T13:49:46+00:00 The savvy marketer’s AI companion guide AI & automation, eBooks https://www.customermarketingalliance.com/customer-journey-template-framework/ Customer Marketing Alliance en Blog 2026-01-20T14:01:32+00:00 Customer journey template Customer journey, Premium, Templates, Exclusive content https://www.customermarketingalliance.com/customer-listening-via-customer-advisory-boards/ Customer Marketing Alliance en Blog 2026-01-19T15:25:51+00:00 The right way to implement customer listening via customer advisory boards Customer advisory boards, Customer research, Articles https://www.customermarketingalliance.com/measure-what-matters-customer-marketing/ Customer Marketing Alliance en Blog 2026-01-16T13:00:02+00:00 How to measure what really matters in customer marketing (going beyond the dashboards) Exclusive content, Premium, Articles https://www.customermarketingalliance.com/customer-champion-program/ Customer Marketing Alliance en Blog 2026-01-09T17:03:46+00:00 How to build a scalable customer champion program 7 lessons learned Customer advocacy, Articles https://www.customermarketingalliance.com/challenges-of-leading-marketing-teams/ Customer Marketing Alliance en Blog 2025-12-30T17:47:35+00:00 The challenges of leading marketing teams in 2026 Leadership, Articles https://www.customermarketingalliance.com/customer-marketing-and-product-marketing-collaborate-to-drive-growth/ Customer Marketing Alliance en Blog 2025-12-19T17:30:15+00:00 How customer marketing and product marketing collaborate to drive long-term growth Strategy, Articles https://www.customermarketingalliance.com/how-to-make-customer-marketing-a-growth-engine/ Customer Marketing Alliance en Blog 2025-12-19T14:00:28+00:00 How to make customer marketing a growth engine Exclusive content, Premium, Articles https://www.customermarketingalliance.com/user-feedback-tracker-for-ai-content-template-framework/ Customer Marketing Alliance en Blog 2025-12-15T11:41:14+00:00 User feedback tracker for AI content AI & automation, Premium, Templates, Membership content https://www.customermarketingalliance.com/customer-marketing-summit-london-2025-2/ Customer Marketing Alliance en Blog 2025-12-09T18:13:37+00:00 Customer Marketing Summit London 2025 Presentations, OnDemand https://www.customermarketingalliance.com/crack-the-executive-code-7-steps-to-a-cmo-approved-charter/ Customer Marketing Alliance en Blog 2025-12-09T16:00:00+00:00 7 steps to a CMO-approved customer marketing charter Leadership, Premium, Exclusive content, Articles https://www.customermarketingalliance.com/ai-adoption-paradox/ Customer Marketing Alliance en Blog 2025-12-05T16:57:10+00:00 Marketers are adopting AI. So why aren't organizations embracing it? AI & automation https://www.customermarketingalliance.com/customer-marketing-award-winners-2025/ Customer Marketing Alliance en Blog 2025-12-01T16:15:15+00:00 Customer Marketing Awards 2025: Your winners Community https://www.customermarketingalliance.com/cmo-marketing-channel-strategies/ Customer Marketing Alliance en Blog 2025-11-27T15:16:46+00:00 CMO channel strategies for 2025 (and how they will shape 2026) Leadership, Strategy, Articles https://www.customermarketingalliance.com/customer-obsession-strategies/ Customer Marketing Alliance en Blog 2025-11-21T15:45:52+00:00 5 key customer obsession strategies Customer engagement, Strategy, Articles https://www.customermarketingalliance.com/how-vimeo-scales-authentic-customer-stories-with-ai/ Customer Marketing Alliance en Blog 2025-11-21T14:00:24+00:00 How Vimeo scales authentic customer stories with AI AI & automation, Premium, Exclusive content, Articles https://www.customermarketingalliance.com/a-b-testing-template-framework/ Customer Marketing Alliance en Blog 2025-11-18T14:31:20+00:00 A/B testing template Templates, Premium, Exclusive content https://www.customermarketingalliance.com/c-suite-elevating-customer-marketings-voice-in-leadership/ Customer Marketing Alliance en Blog 2025-11-14T16:00:00+00:00 Elevating customer marketing's voice in leadership Leadership, Premium, Exclusive content, Articles https://www.customermarketingalliance.com/ai-bridge-gaps-customer-marketing-sales-collaboration/ Customer Marketing Alliance en Blog 2025-11-12T13:46:18+00:00 Using AI to bridge gaps in customer marketing and sales collaboration AI & automation, Articles https://www.customermarketingalliance.com/the-art-of-saying-no-and-reinforcing-boundaries/ Customer Marketing Alliance en Blog 2025-11-10T09:59:35+00:00 The art of saying “no” and reinforcing boundaries in customer marketing Careers, Leadership, Articles https://www.customermarketingalliance.com/the-secret-sauce-for-working-with-sales/ Customer Marketing Alliance en Blog 2025-10-31T16:00:36+00:00 The secret sauce for working with sales Strategy, Articles https://www.customermarketingalliance.com/revolutionizing-customer-marketing-with-ai-automation/ Customer Marketing Alliance en Blog 2025-10-28T15:18:58+00:00 From hype to habit: Revolutionizing customer marketing with AI & automation AI & automation, Live session https://www.customermarketingalliance.com/the-power-of-customer-events-in-building-brand-loyalty/ Customer Marketing Alliance en Blog 2025-10-22T11:55:00+00:00 The power of customer events in building brand loyalty Customer engagement, Strategy, Customer advocacy, Articles https://www.customermarketingalliance.com/communities-in-high-risk-spaces/ Customer Marketing Alliance en Blog 2025-10-17T13:07:34+00:00 Building safe, purpose-led communities in high-risk spaces Community marketing, Strategy, Customer engagement, Articles https://www.customermarketingalliance.com/how-to-build-a-strong-personal-brand/ Customer Marketing Alliance en Blog 2025-10-17T13:00:10+00:00 How to build a strong personal brand Brand storytelling, Premium, Exclusive content, Articles https://www.customermarketingalliance.com/customer-offboarding-template-framework/ Customer Marketing Alliance en Blog 2025-10-15T14:41:00+00:00 Customer offboarding template Templates, Premium, Exclusive content https://www.customermarketingalliance.com/4-comedy-secrets-thatll-improve-your-messaging/ Customer Marketing Alliance en Blog 2025-10-08T14:59:03+00:00 4 comedy secrets that'll improve your messaging Strategy, Customer engagement, Articles https://www.customermarketingalliance.com/the-dna-of-a-customer-marketer/ Customer Marketing Alliance en Blog 2025-10-08T13:39:00+00:00 The DNA of a customer marketing manager Careers, Articles https://www.customermarketingalliance.com/the-alliance-awards-cma-nominate-today/ Customer Marketing Alliance en Blog 2025-10-07T15:29:09+00:00 Customer Marketing Alliance Awards 2025 Nominate today https://www.customermarketingalliance.com/first-90-days-matter-more-than-nps/ Customer Marketing Alliance en Blog 2025-09-24T14:53:31+00:00 Why the first 90 days matter more than your NPS score Careers, Strategy, Articles https://www.customermarketingalliance.com/building-a-customer-awards-program-that-inspires-engages-and-elevates/ Customer Marketing Alliance en Blog 2025-09-24T07:01:22+00:00 The wrike elite 100 - Building a customer awards program that inspires, engages, and elevates Customer engagement, OnDemand https://www.customermarketingalliance.com/innovate-your-marketing-operating-model/ Customer Marketing Alliance en Blog 2025-09-19T13:00:46+00:00 4 steps to innovate your marketing operating model Strategy, Premium, Exclusive content, Articles https://www.customermarketingalliance.com/executive-customer-engagement/ Customer Marketing Alliance en Blog 2025-09-18T14:40:59+00:00 Why executive customer engagement is the future of B2B marketing Customer engagement https://www.customermarketingalliance.com/customer-marketing-summit-san-francisco-2025-ondemand-2/ Customer Marketing Alliance en Blog 2025-09-16T12:22:01+00:00 Customer Marketing Summit San Francisco 2025 | OnDemand OnDemand, Premium, Presentations https://www.customermarketingalliance.com/voice-of-customer-content-strategy/ Customer Marketing Alliance en Blog 2025-09-10T10:09:11+00:00 4 ways voice of customer data drives a smarter, more strategic content strategy Voice of the customer https://www.customermarketingalliance.com/ideal-customer-profile-template-framework/ Customer Marketing Alliance en Blog 2025-09-02T14:32:00+00:00 Ideal Customer Profile template Templates, Premium, Exclusive content https://www.customermarketingalliance.com/common-mistakes-that-alienate-customers/ Customer Marketing Alliance en Blog 2025-08-29T12:23:50+00:00 6 common mistakes that alienate customers and how to do better Strategy, Customer retention, Articles https://www.customermarketingalliance.com/ethical-ai-in-customer-marketing/ Customer Marketing Alliance en Blog 2025-08-22T13:00:23+00:00 Ethical AI in customer marketing AI & automation, Premium, Exclusive content, Articles https://www.customermarketingalliance.com/customer-acquisition-template-framework/ Customer Marketing Alliance en Blog 2025-08-18T10:15:10+00:00 Customer acquisition template Templates, Premium, Exclusive content https://www.customermarketingalliance.com/building-and-scaling-loyal-client-communities/ Customer Marketing Alliance en Blog 2025-08-14T10:06:39+00:00 Building and scaling loyal client communities Community marketing, Customer advocacy, Customer retention, Articles https://www.customermarketingalliance.com/emerging-technologies-and-community-building/ Customer Marketing Alliance en Blog 2025-08-08T08:31:54+00:00 Emerging technologies and community building Community marketing https://www.customermarketingalliance.com/build-a-program-that-your-customers-actually-use/ Customer Marketing Alliance en Blog 2025-08-04T15:01:47+00:00 Want more referrals? Build a program that your customers actually use Affiliates and referrals https://www.customermarketingalliance.com/customer-re-engagement-strategies/ Customer Marketing Alliance en Blog 2025-08-01T09:18:50+00:00 Reviving relationships: Strategies for customer re-engagement Customer engagement