https://www.customermarketingalliance.com/grammarly-uses-lifecycle-marketing-sustainable-growth/ Customer Marketing Alliance en Blog 2026-03-13T13:00:15+00:00 How Grammarly uses lifecycle marketing to fuel sustainable growth Customer journey, Exclusive content https://www.customermarketingalliance.com/customer-marketing-certified-core/ Customer Marketing Alliance en Blog 2026-03-10T15:34:12+00:00 Customer Marketing Certified: Core https://www.customermarketingalliance.com/customer-referrals-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:33:06+00:00 Customer Referrals Certified: Masters https://www.customermarketingalliance.com/customer-research-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:30:36+00:00 Customer Research Certified: Masters https://www.customermarketingalliance.com/storytelling-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:29:00+00:00 Storytelling Certified: Masters https://www.customermarketingalliance.com/customer-advocacy-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:26:50+00:00 Customer Advocacy Certified: Masters https://www.customermarketingalliance.com/strategic-narrative-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:16:58+00:00 Strategic Narrative Certified: Masters https://www.customermarketingalliance.com/customer-advisory-board-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:15:10+00:00 Customer Advisory Board Certified: Masters https://www.customermarketingalliance.com/persona-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:13:37+00:00 Persona Certified: Masters https://www.customermarketingalliance.com/consumer-psychology-certified-masters/ Customer Marketing Alliance en Blog 2026-03-10T15:06:54+00:00 Consumer Psychology Certified: Masters https://www.customermarketingalliance.com/customer-advocacy-strategic-frameworks-micro-course/ Customer Marketing Alliance en Blog 2026-03-10T14:59:08+00:00 Customer Advocacy Strategic Frameworks: Micro course https://www.customermarketingalliance.com/top-five-commercials-that-have-memorable-brand-storytelling/ Customer Marketing Alliance en Blog 2026-03-10T11:14:00+00:00 TV commercials with 10/10 brand storytelling Voice of the customer, Brand storytelling, Articles https://www.customermarketingalliance.com/guarantee-stakeholder-buy-in-for-your-customer-advisory-board-strategy/ Customer Marketing Alliance en Blog 2026-03-10T11:00:00+00:00 How to get stakeholder buy-in for your customer advisory board Customer advisory boards, Articles https://www.customermarketingalliance.com/how-to-incorporate-memory-into-your-customer-lifecycle/ Customer Marketing Alliance en Blog 2026-03-03T14:49:55+00:00 How to incorporate memory into your customer lifecycle Customer journey, AI & automation, Customer engagement, Articles https://www.customermarketingalliance.com/advocacy-in-action-the-blueprint-for-reference-program-success/ Customer Marketing Alliance en Blog 2026-03-02T09:24:59+00:00 Advocacy in action: The blueprint for reference program success Customer advocacy, OnDemand https://www.customermarketingalliance.com/how-to-thrive-as-a-solo-customer-marketer-in-a-scaling-company/ Customer Marketing Alliance en Blog 2026-02-23T11:35:00+00:00 How to thrive as a solo customer marketer Articles https://www.customermarketingalliance.com/the-main-barriers-to-creating-effective-content/ Customer Marketing Alliance en Blog 2026-02-19T18:59:22+00:00 The main barriers to creating effective content Customer engagement, Articles https://www.customermarketingalliance.com/cma-has-helped-me-build-confidence-in-the-programs-ive-built-hannah-mckeens-community-and-ambassador-experience/ Customer Marketing Alliance en Blog 2026-02-18T11:10:00+00:00 “The CMA community has helped me build confidence” Case studies https://www.customermarketingalliance.com/advocacy-program-maturity-model-template-framework/ Customer Marketing Alliance en Blog 2026-02-17T10:41:47+00:00 Advocacy program maturity model Customer advocacy, Templates, Exclusive content https://www.customermarketingalliance.com/how-to-best-implement-cross-sells-and-upsells-into-your-customer-marketing-strategy/ Customer Marketing Alliance en Blog 2026-02-16T11:30:00+00:00 Top tactics for cross-selling in customer marketing Revenue, Articles https://www.customermarketingalliance.com/how-workiva-scales-customer-advocacy-to-drive-business-outcomes/ Customer Marketing Alliance en Blog 2026-02-13T13:00:34+00:00 How Workiva scales customer advocacy to drive business outcomes Customer advocacy, Exclusive content, Articles https://www.customermarketingalliance.com/customer-referral-program-challenges-and-fixes/ Customer Marketing Alliance en Blog 2026-02-11T09:32:12+00:00 Why your customer referral program is failing (and how to fix it) Customer journey, Articles https://www.customermarketingalliance.com/the-savvy-marketers-ai-companion-guide/ Customer Marketing Alliance en Blog 2026-02-02T13:49:46+00:00 The savvy marketer’s AI companion guide AI & automation, eBooks https://www.customermarketingalliance.com/customer-journey-template-framework/ Customer Marketing Alliance en Blog 2026-01-20T14:01:32+00:00 Customer journey template Customer journey, Templates, Exclusive content https://www.customermarketingalliance.com/customer-listening-via-customer-advisory-boards/ Customer Marketing Alliance en Blog 2026-01-19T15:25:51+00:00 The right way to implement customer listening via customer advisory boards Customer advisory boards, Customer research, Articles https://www.customermarketingalliance.com/measure-what-matters-customer-marketing/ Customer Marketing Alliance en Blog 2026-01-16T13:00:02+00:00 How to measure what really matters in customer marketing (going beyond the dashboards) Exclusive content, Articles https://www.customermarketingalliance.com/customer-champion-program/ Customer Marketing Alliance en Blog 2026-01-09T17:03:46+00:00 How to build a scalable customer champion program 7 lessons learned Customer advocacy, Articles https://www.customermarketingalliance.com/challenges-of-leading-marketing-teams/ Customer Marketing Alliance en Blog 2025-12-30T17:47:35+00:00 The challenges of leading marketing teams in 2026 Leadership, Articles https://www.customermarketingalliance.com/customer-marketing-and-product-marketing-collaborate-to-drive-growth/ Customer Marketing Alliance en Blog 2025-12-19T17:30:15+00:00 How customer marketing and product marketing collaborate to drive long-term growth Strategy, Articles https://www.customermarketingalliance.com/how-to-make-customer-marketing-a-growth-engine/ Customer Marketing Alliance en Blog 2025-12-19T14:00:28+00:00 How to make customer marketing a growth engine Exclusive content, Articles https://www.customermarketingalliance.com/user-feedback-tracker-for-ai-content-template-framework/ Customer Marketing Alliance en Blog 2025-12-15T11:41:14+00:00 User feedback tracker for AI content AI & automation, Templates, Membership content https://www.customermarketingalliance.com/customer-marketing-summit-london-2025-2/ Customer Marketing Alliance en Blog 2025-12-09T18:13:37+00:00 Customer Marketing Summit London 2025 Presentations, OnDemand https://www.customermarketingalliance.com/crack-the-executive-code-7-steps-to-a-cmo-approved-charter/ Customer Marketing Alliance en Blog 2025-12-09T16:00:00+00:00 7 steps to a CMO-approved customer marketing charter Leadership, Exclusive content, Articles https://www.customermarketingalliance.com/ai-adoption-paradox/ Customer Marketing Alliance en Blog 2025-12-05T16:57:10+00:00 Marketers are adopting AI. So why aren't organizations embracing it? AI & automation https://www.customermarketingalliance.com/customer-marketing-award-winners-2025/ Customer Marketing Alliance en Blog 2025-12-01T16:15:15+00:00 Customer Marketing Awards 2025: Your winners Community https://www.customermarketingalliance.com/cmo-marketing-channel-strategies/ Customer Marketing Alliance en Blog 2025-11-27T15:16:46+00:00 CMO channel strategies for 2025 (and how they will shape 2026) Leadership, Strategy, Articles https://www.customermarketingalliance.com/customer-obsession-strategies/ Customer Marketing Alliance en Blog 2025-11-21T15:45:52+00:00 5 key customer obsession strategies Customer engagement, Strategy, Articles https://www.customermarketingalliance.com/how-vimeo-scales-authentic-customer-stories-with-ai/ Customer Marketing Alliance en Blog 2025-11-21T14:00:24+00:00 How Vimeo scales authentic customer stories with AI AI & automation, Exclusive content, Articles https://www.customermarketingalliance.com/a-b-testing-template-framework/ Customer Marketing Alliance en Blog 2025-11-18T14:31:20+00:00 A/B testing template Templates, Exclusive content https://www.customermarketingalliance.com/c-suite-elevating-customer-marketings-voice-in-leadership/ Customer Marketing Alliance en Blog 2025-11-14T16:00:00+00:00 Elevating customer marketing's voice in leadership Leadership, Exclusive content, Articles https://www.customermarketingalliance.com/ai-bridge-gaps-customer-marketing-sales-collaboration/ Customer Marketing Alliance en Blog 2025-11-12T13:46:18+00:00 Using AI to bridge gaps in customer marketing and sales collaboration AI & automation, Articles https://www.customermarketingalliance.com/the-art-of-saying-no-and-reinforcing-boundaries/ Customer Marketing Alliance en Blog 2025-11-10T09:59:35+00:00 The art of saying “no” and reinforcing boundaries in customer marketing Careers, Leadership, Articles https://www.customermarketingalliance.com/the-secret-sauce-for-working-with-sales/ Customer Marketing Alliance en Blog 2025-10-31T16:00:36+00:00 The secret sauce for working with sales Strategy, Articles https://www.customermarketingalliance.com/revolutionizing-customer-marketing-with-ai-automation/ Customer Marketing Alliance en Blog 2025-10-28T15:18:58+00:00 From hype to habit: Revolutionizing customer marketing with AI & automation AI & automation, Live session https://www.customermarketingalliance.com/the-power-of-customer-events-in-building-brand-loyalty/ Customer Marketing Alliance en Blog 2025-10-22T11:55:00+00:00 The power of customer events in building brand loyalty Customer engagement, Strategy, Customer advocacy, Articles https://www.customermarketingalliance.com/communities-in-high-risk-spaces/ Customer Marketing Alliance en Blog 2025-10-17T13:07:34+00:00 Building safe, purpose-led communities in high-risk spaces Community marketing, Strategy, Customer engagement, Articles https://www.customermarketingalliance.com/how-to-build-a-strong-personal-brand/ Customer Marketing Alliance en Blog 2025-10-17T13:00:10+00:00 How to build a strong personal brand Brand storytelling, Exclusive content, Articles https://www.customermarketingalliance.com/customer-offboarding-template-framework/ Customer Marketing Alliance en Blog 2025-10-15T14:41:00+00:00 Customer offboarding template Templates, Exclusive content https://www.customermarketingalliance.com/4-comedy-secrets-thatll-improve-your-messaging/ Customer Marketing Alliance en Blog 2025-10-08T14:59:03+00:00 4 comedy secrets that'll improve your messaging Strategy, Customer engagement, Articles https://www.customermarketingalliance.com/the-dna-of-a-customer-marketer/ Customer Marketing Alliance en Blog 2025-10-08T13:39:00+00:00 The DNA of a customer marketing manager Careers, Articles https://www.customermarketingalliance.com/the-alliance-awards-cma-nominate-today/ Customer Marketing Alliance en Blog 2025-10-07T15:29:09+00:00 Customer Marketing Alliance Awards 2025 Nominate today https://www.customermarketingalliance.com/first-90-days-matter-more-than-nps/ Customer Marketing Alliance en Blog 2025-09-24T14:53:31+00:00 Why the first 90 days matter more than your NPS score Careers, Strategy, Articles https://www.customermarketingalliance.com/building-a-customer-awards-program-that-inspires-engages-and-elevates/ Customer Marketing Alliance en Blog 2025-09-24T07:01:22+00:00 The wrike elite 100 - Building a customer awards program that inspires, engages, and elevates Customer engagement, OnDemand https://www.customermarketingalliance.com/innovate-your-marketing-operating-model/ Customer Marketing Alliance en Blog 2025-09-19T13:00:46+00:00 4 steps to innovate your marketing operating model Strategy, Exclusive content, Articles https://www.customermarketingalliance.com/executive-customer-engagement/ Customer Marketing Alliance en Blog 2025-09-18T14:40:59+00:00 Why executive customer engagement is the future of B2B marketing Customer engagement https://www.customermarketingalliance.com/customer-marketing-summit-san-francisco-2025-ondemand-2/ Customer Marketing Alliance en Blog 2025-09-16T12:22:01+00:00 Customer Marketing Summit San Francisco 2025 | OnDemand OnDemand, Presentations https://www.customermarketingalliance.com/voice-of-customer-content-strategy/ Customer Marketing Alliance en Blog 2025-09-10T10:09:11+00:00 4 ways voice of customer data drives a smarter, more strategic content strategy Voice of the customer https://www.customermarketingalliance.com/ideal-customer-profile-template-framework/ Customer Marketing Alliance en Blog 2025-09-02T14:32:00+00:00 Ideal Customer Profile template Templates, Exclusive content https://www.customermarketingalliance.com/common-mistakes-that-alienate-customers/ Customer Marketing Alliance en Blog 2025-08-29T12:23:50+00:00 6 common mistakes that alienate customers and how to do better Strategy, Customer retention, Articles https://www.customermarketingalliance.com/ethical-ai-in-customer-marketing/ Customer Marketing Alliance en Blog 2025-08-22T13:00:23+00:00 Ethical AI in customer marketing AI & automation, Exclusive content, Articles https://www.customermarketingalliance.com/customer-acquisition-template-framework/ Customer Marketing Alliance en Blog 2025-08-18T10:15:10+00:00 Customer acquisition template Templates, Exclusive content https://www.customermarketingalliance.com/building-and-scaling-loyal-client-communities/ Customer Marketing Alliance en Blog 2025-08-14T10:06:39+00:00 Building and scaling loyal client communities Community marketing, Customer advocacy, Customer retention, Articles https://www.customermarketingalliance.com/emerging-technologies-and-community-building/ Customer Marketing Alliance en Blog 2025-08-08T08:31:54+00:00 Emerging technologies and community building Community marketing https://www.customermarketingalliance.com/build-a-program-that-your-customers-actually-use/ Customer Marketing Alliance en Blog 2025-08-04T15:01:47+00:00 Want more referrals? Build a program that your customers actually use Affiliates and referrals https://www.customermarketingalliance.com/customer-re-engagement-strategies/ Customer Marketing Alliance en Blog 2025-08-01T09:18:50+00:00 Reviving relationships: Strategies for customer re-engagement Customer engagement https://www.customermarketingalliance.com/why-you-need-a-crisis-plan-for-your-online-community-launch/ Customer Marketing Alliance en Blog 2025-07-28T10:27:45+00:00 Why you need a crisis plan for your online community launch Community marketing https://www.customermarketingalliance.com/great-referral-programs/ Customer Marketing Alliance en Blog 2025-07-24T15:10:00+00:00 10 examples of great referral programs to inspire you Affiliates and referrals, Customer advocacy, Articles https://www.customermarketingalliance.com/inside-microsofts-marketing-engine/ Customer Marketing Alliance en Blog 2025-07-18T13:00:34+00:00 Scaling customer stories: Inside Microsoft's marketing engine Exclusive content, Articles https://www.customermarketingalliance.com/winning-executive-support-to-launch-customer-advocacy-programs/ Customer Marketing Alliance en Blog 2025-07-16T08:47:39+00:00 Winning executive support to launch customer advocacy programs Customer advocacy, Leadership https://www.customermarketingalliance.com/customer-success-story-questions-template-framework/ Customer Marketing Alliance en Blog 2025-07-14T11:02:35+00:00 Customer success story questions template Customer success, Templates, Exclusive content https://www.customermarketingalliance.com/you-built-a-community-now-what/ Customer Marketing Alliance en Blog 2025-07-10T16:08:10+00:00 You built a community. Now what? Community marketing https://www.customermarketingalliance.com/vital-leadership-skills-you-need-when-structuring-your-marketing-teams/ Customer Marketing Alliance en Blog 2025-07-04T14:52:17+00:00 Vital leadership skills you need when structuring your marketing teams Leadership, Articles https://www.customermarketingalliance.com/driving-sustainable-growth-lifecycle-marketing-strategies-that-lead-with-value-and-amplify-customer-advocacy/ Customer Marketing Alliance en Blog 2025-06-26T13:28:04+00:00 Driving sustainable growth - Lifecycle marketing strategies that lead with value and amplify customer advocacy Community marketing, OnDemand https://www.customermarketingalliance.com/case-studies-how-to-connect-customers-using-voice/ Customer Marketing Alliance en Blog 2025-06-25T15:16:38+00:00 Case studies: How to connect to your customers using their own voice Case studies, Voice of the customer https://www.customermarketingalliance.com/shaping-strategy-real-customer-input-adtech-space/ Customer Marketing Alliance en Blog 2025-06-20T13:00:22+00:00 Shaping strategy with real customer input in the AdTech space Strategy, Exclusive content, Articles https://www.customermarketingalliance.com/win-loss-interview-questions-template-framework/ Customer Marketing Alliance en Blog 2025-06-20T12:34:06+00:00 Win/loss interview questions Templates, Exclusive content https://www.customermarketingalliance.com/how-to-win-over-community-skeptics/ Customer Marketing Alliance en Blog 2025-06-16T13:46:07+00:00 How to win over community skeptics Community marketing https://www.customermarketingalliance.com/interacting-with-different-cultures-and-regions-both-internally-and-externally/ Customer Marketing Alliance en Blog 2025-06-10T12:51:11+00:00 Interacting with different cultures and regions both internally and externally Community marketing https://www.customermarketingalliance.com/differences-between-customer-marketing-and-community-marketing/ Customer Marketing Alliance en Blog 2025-06-03T09:11:38+00:00 5 differences between customer marketing and community marketing Community marketing, Strategy, Customer engagement, Articles https://www.customermarketingalliance.com/advocacy-program-working-these-metrics-will-tell/ Customer Marketing Alliance en Blog 2025-05-29T15:51:33+00:00 Is your advocacy program working? These metrics will tell you Customer advisory boards, Metrics and data https://www.customermarketingalliance.com/boring-customer-advisory-boards/ Customer Marketing Alliance en Blog 2025-05-23T12:00:15+00:00 5 reasons why your customer advisory boards are boring Customer advisory boards, Customer engagement, Customer research, Customer advocacy, Articles https://www.customermarketingalliance.com/customer-journey-mapping-and-the-importance-of-customer-experience/ Customer Marketing Alliance en Blog 2025-05-22T13:00:42+00:00 Customer journey mapping and the importance of customer experience Customer journey https://www.customermarketingalliance.com/scaling-customer-stories/ Customer Marketing Alliance en Blog 2025-05-21T15:03:19+00:00 Scaling customer stories - Inside Microsoft's marketing engine Customer advocacy, Live session https://www.customermarketingalliance.com/how-to-prioritize-and-allocate-resources-for-scalable-customer-marketing/ Customer Marketing Alliance en Blog 2025-05-15T13:00:21+00:00 How to prioritize and allocate resources for scalable customer marketing Strategy, Exclusive content, Articles https://www.customermarketingalliance.com/how-to-set-up-customer-advisory-boards/ Customer Marketing Alliance en Blog 2025-05-15T12:00:01+00:00 How to set up customer advisory boards for true business impact Customer advisory boards, Articles https://www.customermarketingalliance.com/getting-the-right-case-studies-for-your-brand/ Customer Marketing Alliance en Blog 2025-05-09T09:16:03+00:00 Getting the right case studies for your brand Case studies, Brand storytelling https://www.customermarketingalliance.com/customer-data-growth-stage-customer-journey/ Customer Marketing Alliance en Blog 2025-05-01T12:00:17+00:00 The 5 customer data signals that power growth-stage marketing Metrics and data, Customer journey, Articles https://www.customermarketingalliance.com/how-human-connection-drives-exceptional-marketing-results/ Customer Marketing Alliance en Blog 2025-04-28T13:42:52+00:00 How human connection drives exceptional marketing results Strategy, Articles https://www.customermarketingalliance.com/customer-advocacy-program-ai/ Customer Marketing Alliance en Blog 2025-04-18T13:00:47+00:00 The AI behind Workday’s high-impact advocacy program Customer advocacy, Exclusive content, Articles https://www.customermarketingalliance.com/how-to-excel-in-the-digital-workplace-customer-marketer/ Customer Marketing Alliance en Blog 2025-04-17T13:45:26+00:00 How to excel in the digital workplace as a customer marketer Careers, Articles https://www.customermarketingalliance.com/engage-customer-interests/ Customer Marketing Alliance en Blog 2025-04-11T12:15:57+00:00 How to find the right customer passion topics to engage customer interests Customer collaboration https://www.customermarketingalliance.com/dark-social-tracking/ Customer Marketing Alliance en Blog 2025-04-03T14:57:38+00:00 Dark social: Tracking and leveraging private sharing Strategy, Articles https://www.customermarketingalliance.com/understand-your-customers-better-via-business-intelligence/ Customer Marketing Alliance en Blog 2025-04-02T13:23:21+00:00 Understand your customers better via business intelligence Metrics and data, Articles https://www.customermarketingalliance.com/customer-marketing-summit-new-york-2025-ondemand-2/ Customer Marketing Alliance en Blog 2025-03-21T17:01:06+00:00 Customer Marketing Summit New York 2025 | OnDemand OnDemand, Presentations https://www.customermarketingalliance.com/how-lifecycle-marketing-transformed-customer-engagement-and-advocacy-at-ivanti/ Customer Marketing Alliance en Blog 2025-03-21T13:00:31+00:00 How lifecycle marketing transformed customer engagement and advocacy at Ivanti Customer advocacy, Exclusive content, Articles https://www.customermarketingalliance.com/the-value-connection-why-customer-advocacy-belongs-in-customer-success/ Customer Marketing Alliance en Blog 2025-03-17T14:25:56+00:00 The value connection: Why customer advocacy belongs in customer success Customer advocacy, Webinar https://www.customermarketingalliance.com/how-adopting-a-lifecycle-marketing-model-is-elevating-customer-engagement-and-advocacy-outcomes-at-ivanti/ Customer Marketing Alliance en Blog 2025-03-14T15:09:26+00:00 How adopting a lifecycle marketing model is elevating customer engagement and advocacy outcomes at Ivanti Customer advocacy, Webinar https://www.customermarketingalliance.com/turning-loyal-customers-into-raving-champions/ Customer Marketing Alliance en Blog 2025-03-13T16:00:00+00:00 Why a customer advocacy strategy creates genuine customer connections Customer advocacy, Exclusive content [free preview], Articles https://www.customermarketingalliance.com/advocacy-from-marketing-to-customer-success/ Customer Marketing Alliance en Blog 2025-03-07T13:00:22+00:00 Why GoCardless moved advocacy from marketing to customer success Customer success, Customer advocacy, Exclusive content, Articles https://www.customermarketingalliance.com/the-solution-to-sales-and-marketing-misalignment/ Customer Marketing Alliance en Blog 2025-03-05T10:44:56+00:00 The solution to sales and marketing misalignment Strategy, Articles