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# Valerio Battelli | Key steps to managing a flagship customer program | Customer Marketing Catch-up
- URL: https://www.customermarketingalliance.com/podcast/valerio-bateli-key-steps-to-managing-a-flagship-customer-program-customer-marketing-catch-up/
- Published: 2024-09-11T11:27:45.000Z
- Updated: 2024-09-13T09:56:22.000Z
- Description: Valerio Battelli, Voice of Customer and Insights at Taboola, takes us through his steps to managing, and succeeding at, a flagship customer program.
- Author: Eve Chatfield
- Tags: Podcast, Articles

In this episode of Customer Marketing Catch-up, Valerio Battelli, Voice of Customer and Insights at Taboola, takes us through his steps to managing, and succeeding at, a flagship customer program. 

Varleio Battelli spoke about this topic in his full-length talk at our Customer Marketing Summit in London, 2023\. You can get access to the full recorded talk using one of our [membership plans](https://www.customermarketingalliance.com/pro-membership-plan/). 

*If you want a look at our upcoming event calendar, take a look* [*here*](https://events.customermarketingalliance.com/?ref=customermarketingalliance.com)*.*

## Key takeaways

- The key characteristics to get from the stakeholders for a customer program
- The most important touchpoints to prioritize when capturing potential advocates
- How to maintain current advocates
- One key tip to maintain advocate relationships

[Watch episode now](https://youtu.be/X8pdK9svTSE)

## About the guest

Valerio Battelli, Voice of Customer and Insights at Taboola, has 12 years experience in customer marketing & advocacy. He is passionate about making customers and people successful and demonstrating the impact of the voice of the customer.

His favourite life quote: 

> "Concentrate on what you have to do. Fix your eyes on it. Remind yourself that your task is to be a good human being; remind yourself what nature demands of people. Then do it, without hesitation, and speak the truth as you see it. But with kindness. With humility. Without hypocrisy." - Marcus Aurelius

## Join the conversation 

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the [Customer Marketing Alliance Community Slack](https://www.customermarketingalliance.com/join-the-customer-marketing-community/) channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at [eve@customermarketingalliance.com](mailto:eve@customermarketingalliance.com?ref=customermarketingalliance.com).