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# Tobi Demuren | Winning and valuing the hearts and minds of your customers | Customer Marketing Catch-up
- URL: https://www.customermarketingalliance.com/podcast/tobi-demuren-winning-and-valuing-the-hearts-and-minds-of-your-customers-customer-marketing-catch-up/
- Published: 2024-07-10T23:34:01.000Z
- Updated: 2024-07-17T10:57:48.000Z
- Description: In this episode of Customer Marketing Catch-up, Tobi Demuren, Global Head of Advocacy Marketing (Agencies) at LMS at LinkedIn talks to us about the value of winning the hearts and minds of your customers.
- Author: Eve Chatfield
- Tags: Podcast

In this episode of Customer Marketing Catch-up, Tobi Demuren, Global Head of Advocacy Marketing (Agencies) at LMS at LinkedIn talks to us about the value of winning the hearts and minds of your customers. 🙌 

Tobi Demuren spoke about this topic in his full-length talk at our Customer Marketing Summit in London, 2023\. You can get access to the full recorded talk using one of our [membership plans](https://www.customermarketingalliance.com/pro-membership-plan/). 

*If you want a look at our upcoming event calendar, take a look* [*here*](https://events.customermarketingalliance.com/?ref=customermarketingalliance.com)*.*

## Key takeaways

- The most effective strategies for winning hearts and minds.
- How to navigate and address varying viewpoints within your customer base to build productive relationships.
- Advice on maintaining close customer relationships over a long period of time.

[Watch the episode here ](https://youtu.be/ZCb50UdiN2o?si=QiMqrv8J%5FnKVcQUC)

## About the guest

Tobi Demuren currently leads the strategy and activation of LMS agency partnerships across the world. He is passionate about creating experiences that enhance brand engagement, increase customer loyalty, and drive customer acquisition for LMS and its agency partners.

With over 15 years of experience in marketing, business development, and technology, he has a proven track record of building long-term relationships with companies of various sizes and sectors, understanding their specific challenges and opportunities, and delivering bespoke solutions that meet their needs and goals. 

## Join the conversation

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the [Customer Marketing Alliance Community Slack](https://www.customermarketingalliance.com/join-the-customer-marketing-community/) channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at [eve@customermarketingalliance.com](mailto:eve@customermarketingalliance.com?ref=customermarketingalliance.com).