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# Steph Mills | Case studies: How to connect to your customers using their own voice |  Learning with Leadership
- URL: https://www.customermarketingalliance.com/podcast/steph-mills-case-studies-how-to-connect-to-your-customers-using-their-own-voice-leadership-accelerator-program/
- Published: 2024-02-19T14:29:00.000Z
- Updated: 2024-02-20T15:41:53.000Z
- Description: In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies.
- Author: Eve Chatfield
- Tags: Articles, Voice of the customer, Podcast

> "Think about collaborating with other parts of the business that have other connection points and converging those so there's a consistent brand experience..."

In our third episode of **Learning with Leadership: A Customer Marketing Podcast**, we talk to Steph Mills, Director of Corporate Marketing at Matillion, about how to connect to your customers using their own voice, with case studies. 

## **Key talking points:**

- Go-to strategies for connecting with your current customers.
- How doing so can improve your brand image.
- Why case studies are important.
- How to conduct case studies to get the most out of your customer.

## **About the guest:**

Steph Mills has spent most of my her career connecting stories, people, programmes, campaigns, and teams; she considers this one of her biggest assets in any role. At the moment she is connecting customers and their stories through a mutually beneficial advocacy program.

## **Join the conversation:**

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the [Customer Marketing Alliance Community Slack](https://www.customermarketingalliance.com/join-the-customer-marketing-community/) channel. 

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at [eve@customermarketingalliance.com](mailto:eve@customermarketingalliance.com?ref=customermarketingalliance.com).