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# How to build a referral program  that actually brings in leads
- URL: https://www.customermarketingalliance.com/podcast/how-to-build-a-referral-program-kirsty-sharman/
- Published: 2026-06-30T17:25:17.000Z
- Updated: 2026-06-30T17:25:17.000Z
- Description: Most businesses know referrals work. Most businesses aren't running a referral program. Kirsty Sharman, Founder of Referral Factory, has spent 15 years figuring out why – and what to do about it.
- Author: Customer Marketing Alliance
- Tags: Advocacy, Affiliates and referrals, Podcast

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