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# Nisha Prabhakar | From customers to champions: Four secrets to compelling customer stories | Customer Marketing Catch-up
- URL: https://www.customermarketingalliance.com/podcast/four-top-secret-tips-to-compelling-customer-stories-customer-marketing-catch-up/
- Published: 2024-07-17T11:10:51.000Z
- Updated: 2024-09-11T10:58:01.000Z
- Description: In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing, Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories.
- Author: Eve Chatfield
- Tags: Podcast

In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing at Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories. 🙌 

Nisha Prabhakar spoke about this topic in her full-length talk at our Customer Marketing Summit in London, 2023\. You can get access to the full recorded talk using one of our [membership plans](https://www.customermarketingalliance.com/pro-membership-plan/). 

*If you want a look at our upcoming event calendar, take a look* [*here*](https://events.customermarketingalliance.com/?ref=customermarketingalliance.com)*.*

## Key takeaways

- How customer stories relate to Salesforce’s tagline: ‘Meet the top brands who are transforming the customer experience with Salesforce.’
- The top 1-2 key strategies for crafting customer stories.
- Common pitfalls or mistakes often made when trying to tell customer stories, and how to avoid them.
- How to maintain authenticity while still ensuring the stories resonate with your target audience.

[Watch episode now](https://youtu.be/fqUWKVhB%5FFQ?si=%5FzXHMYqH5qmyPwrR)

## About the guest

Nisha is a success-driven, self-motivated and dynamic professional with 16 years of global sales and marketing experience in the technology industry. 

She currently leads the Customer Marketing & Brand Engagement function within Salesforce EMEA and is responsible for designing and executing strategic co-marketing programs with Salesforce's customers to showcase top brands and their visionary thought leaders. 

## Join the conversation

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the [Customer Marketing Alliance Community Slack](https://www.customermarketingalliance.com/join-the-customer-marketing-community/) channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at [eve@customermarketingalliance.com](mailto:eve@customermarketingalliance.com?ref=customermarketingalliance.com).