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# Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up
- URL: https://www.customermarketingalliance.com/podcast/dean-lindsay-how-to-launch-a-great-fintech-focused-customer-advocacy-program-customer-marketing-catch-up/
- Published: 2024-05-31T11:11:30.000Z
- Updated: 2024-06-17T10:30:54.000Z
- Description: Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy.
- Author: Eve Chatfield
- Tags: Podcast, Customer advocacy

> "When you're talking about customer centricity I think you're really talking about customer advocacy and how you message your product to the customer as opposed to it being jargon rich or complex language... I use that as the bench mark when I am then selling an advocacy program internally..." 

In this episode of Customer Marketing Catch-up, Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy. 

## **Key takeaways:** 

- Initial steps a business should take when launching a customer advocacy program.
- Common mistakes people making when setting up an advocacy program.
- Unique challenges and opportunities when establishing a customer advocacy program within the fintech sector.
- How to navigate compliance and privacy concerns when featuring customer testimonials and success stories in your advocacy program.

## **About the guest:**

Dean Lindsay is an experienced B2B marketing professional specialising in demand generation and customer marketing. Though currently a Product Marketing Manager, Dean's career history also includes customer marketing specific roles with companies like Soldo and 8x8\. 

He has a particular focus in cultivating customer advocacy, driving cross-sell and upsell opportunities, and enhancing sales enablement through dynamic multichannel marketing campaigns.

## **Join the conversation:**

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the [Customer Marketing Alliance Community Slack](https://www.customermarketingalliance.com/join-the-customer-marketing-community/) channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at [eve@customermarketingalliance.com](mailto:eve@customermarketingalliance.com?ref=customermarketingalliance.com).