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# 3 pillars of customer marketing | Video
- URL: https://www.customermarketingalliance.com/pillars-of-customer-marketing-video/
- Published: 2023-09-21T10:58:00.000Z
- Updated: 2024-07-19T11:02:11.000Z
- Description: Bryony Pierce talks about the three core pillars of customer marketing.
- Author: Eve Chatfield
- Tags: Video

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[The 5 Core Attributes of a Killer Customer Marketing StrategyCustomer loyalty doesn’t happen by accident. It’s an outcome of planning, strategizing, and executing a well-crafted customer marketing strategy that relies on clear goals and KPIs.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceKatya Rozkho![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/10/spacex--p-KCm6xB9I-unsplash--1-.jpg)](https://www.customermarketingalliance.com/the-5-core-attributes-of-a-killer-customer-marketing-strategy/)

[Improve and perfect your marketing practices with CMA CoreCustomer Marketing Certified: Core’s the industry standard, the driving force for your success, and the only companion you need for personal and professional growth.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/11/brands-people-ZdqSuxl3Lak-unsplash--1-.jpg)](https://www.customermarketingalliance.com/customer-marketing-certified-improve-and-perfect-your-marketing-practices/)

[The A to Z of customer marketingWhile customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/04/The-A-to-Z-of-Customer-Marketing-1.jpg)](https://www.customermarketingalliance.com/the-a-to-z-of-customer-marketing/)