> ## Content Index
> Fetch the complete content index at: https://www.customermarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How to make the Voice of the Customer work for you | Video
- URL: https://www.customermarketingalliance.com/make-voice-of-the-customer-work-for-you-video/
- Published: 2024-05-08T15:41:00.000Z
- Updated: 2024-08-30T15:41:25.000Z
- Description: Voice of the Customer is a fantastic resource to validate your products, increase the authenticity of your marketing campaigns, and build stronger relationships with potential and exaisting customers.
- Author: Eve Chatfield
- Tags: Video

## **Looking for more?**

[The importance of VoC in your customer and market research“We’re really looking for the voice of the customer when it comes to feedback when it comes to their experience and their sentiment around your organization and how that impacts their willingness to collaborate with you on things that extend beyond just buying your products or services…”![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/2023/06/CMA_Catch-up_Podcast_Speaker_--1-.png)](https://www.customermarketingalliance.com/podcast/the-importance-of-voc-in-your-customer-and-market-research/)

[Where VoC fits in with customer and market researchThe goal of a customer and market research program is to drive growth. This is possible by using feedback to drive company changes that attract and acquire more happy customers, who are more likely to renew.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceLauren Culbertson![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/04/clint-adair-BW0vK-FA3eg-unsplash--1--1.jpg)](https://www.customermarketingalliance.com/where-voc-fits-in-with-customer-and-market-research/)

[What does VoC stand for? The core of good marketingKeeping up with customers in today’s era isn’t easy. However, familiarizing yourself with Voice of the Customer (VoC), what it is and how you can invest in a program to implement it, can help you identify and fulfill customer needs.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/04/kelly-sikkema-ZLc9yTIFzNk-unsplash--1--1.jpg)](https://www.customermarketingalliance.com/what-does-voc-stand-for-the-fundamental-core-of-good-marketing/)