> ## Content Index > Fetch the complete content index at: https://www.customermarketingalliance.com/llms.txt > Use this file to discover other available public pages before exploring further. # Inclusive storytelling, commercial impact: Turning real voices into revenue - URL: https://www.customermarketingalliance.com/inclusive-storytelling-commercial-impact-turning-real-voices-into-revenue/ - Published: 2026-09-09T13:44:45.000Z - Updated: 2026-09-09T13:44:45.000Z - Author: Customer Marketing Alliance - Tags: Customer advocacy, Live session CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions. 🎥 Access exclusive talks and presentations ✅ Develop your understanding of key topics and trends 🗣 Hear from experienced customer marketing leaders 👨‍💻 Enjoy regular in-depth sessions Take a look at what we've got coming up 👇 --- **Date:** September 29 **Time:** 4:00pm BST **Location:** Online [Sign up now](https://www.linkedin.com/events/7503356412828450817/?viewAsMember=true) If your “best” case study sounds like every competitor’s, it’s not a differentiator — it’s déjà vu. Today’s buyers expect stories that reflect the full spectrum of real customer experiences, not a whitewashed, over-polished PR piece. In this session, **Sarah Reynolds, CMO at Benifex**, shares a simple framework for inclusive storytelling, helping customer marketers expand their total addressable market, build trust across the buying group, and turn authenticity into measurable business impact. You’ll walk away with a modern, repeatable checklist for transforming your case studies into an advocacy engine – one that doesn’t just amplify customer voices, but makes them impossible for prospects, executives, and decision-makers to ignore. --- ### In this session, you’ll discover how to: - **Build more inclusive customer stories** that reflect the full spectrum of real customer experiences - **Expand your total addressable market** by creating stories that resonate with a broader buying audience - **Build trust across the buying group** through authentic, representative storytelling - **Turn customer advocacy into commercial impact** by connecting real voices to business outcomes - **Transform case studies into an advocacy engine** that keeps your customers' voices at the heart of your marketing --- ### Meet the speakers: **Sarah Reynolds (they/them)** is a creative, award-winning marketing executive and DEI consultant with deep experience driving growth through storytelling, market expertise, and a desire to stand out from the crowd. Sarah is currently **Chief Marketing Officer at Benifex**, the market leader in employee reward and benefits technology. Previously, they served as CMO at HiBob, helping scale the company's global reach across modern, midsize and multinational companies. A veteran of the industrial software and HR technology markets, Sarah has held global marketing leadership roles for more than a decade. They are also an openly trans and non-binary executive who writes and speaks widely about DEIB, LGBTQIA+ representation, pay equity, the future of work, and the intersection of bias, ethics, and technology. Sarah has contributed to publications including Forbes, Fortune, AdWeek, The Sunday Times, HR Dive, Employee Benefits News, Campaign US, Yahoo Finance and Training Industry Magazine, and regularly speaks at leading industry events.