> ## Content Index
> Fetch the complete content index at: https://www.customermarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How to get customer marketing a seat at the leadership table | Video
- URL: https://www.customermarketingalliance.com/how-to-get-customer-marketing-a-seat-at-the-leadership-table-video/
- Published: 2024-06-21T14:20:00.000Z
- Updated: 2024-10-08T14:26:36.000Z
- Description: In this exclusive talk, Leslie Paterson, Vice President, Customer Advocacy & Engagement at BMC Software, discusses the significance of customer marketing, the benefits of community support from the Customer Marketing Alliance, and shares insights from her experience of advocacy marketing.
- Author: Leslie Paterson
- Tags: Video

## Looking for more on leadership?

[Roadmap to creating a retention-centric cultureRetention is the unsung hero of your marketing strategy. Model customer-centric behaviors and reward retention-focused efforts, to transform the organizational mindset from acquisition-first to retention-driven.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-58.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/mareks-steins-8arrLrW-sHg-unsplash--1-.jpg)](https://www.customermarketingalliance.com/foster-a-retention-centric-culture-roadmap-for-senior-leaders/)

[Vital leadership skills when structuring your marketing teams | Learning with LeadershipIn our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-59.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/5.png)](https://www.customermarketingalliance.com/podcast/katie-meeker-vital-leadership-skills-you-need-when-structuring-your-marketing-teams-leadership-accelerator-program/)

[Elevating customer marketing’s voice at the leadership tableLooking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how!![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-60.png)Customer Marketing AllianceLeslie Paterson![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/sydney-rae-geM5lzDj4Iw-unsplash.jpg)](https://www.customermarketingalliance.com/c-suite-elevating-customer-marketings-voice-in-leadership/)