> ## Content Index
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# How customer success, marketing, and advocacy work to scale customer relationships | Video
- URL: https://www.customermarketingalliance.com/how-customer-success-marketing-and-advocacy-work-to-scale-customer-relationships-video/
- Published: 2024-08-07T13:39:00.000Z
- Updated: 2024-10-08T13:44:06.000Z
- Description: This Customer Marketing event panel showcased industry experts from Lauren, Cisco, and League Aps as they shared their insights on creating successful customer journeys and building strong customer communities.
- Author: Customer Marketing Alliance
- Tags: Video

## Looking for more on customer success and advocacy? 

[Unlocking customer marketing success: Insights from industry leaders on structuring your team for maximum impactA well-structured customer marketing team is a crucial part of achieving success and growth and our panel discussion, Building & Structuring Your Team for Success, at the Customer Marketing Summit provided key insight.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-49.png)Customer Marketing AllianceElizabeth Raffa![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/imattsmart-Vp3oWLsPOss-unsplash--1--1.jpg)](https://www.customermarketingalliance.com/unlocking-customer-marketing-success-insights-from-industry-leaders-on-structuring-your-team-for-maximum-impact/)

[Why partnering with customer success creates magicThe common ground between customer success and customer marketing is pretty vast. Both organizations are hyper-focused on existing customers and everything that working with them entails.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-50.png)Customer Marketing AllianceTaylor Page![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/edson-junior-YlgnX_ISPLo-unsplash--1-.jpg)](https://www.customermarketingalliance.com/partnering-with-customer-success-to-create-customer-magic/)

[Drive Sales & Marketing with customer success stories | Customer Marketing AllianceDiscover how this eBook can help you start a customer evidence program that’s scalable, impactful, and elevates sales engagement with authentic content.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-51.png)Customer Marketing AllianceCustomer Marketing Alliance![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/photo-1516659257916-7be846591235)](https://www.customermarketingalliance.com/drive-sales-and-marketing-with-customer-success/)