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# How adopting a lifecycle marketing model is elevating customer engagement and advocacy outcomes at Ivanti
- URL: https://www.customermarketingalliance.com/how-adopting-a-lifecycle-marketing-model-is-elevating-customer-engagement-and-advocacy-outcomes-at-ivanti/
- Published: 2025-03-14T15:09:26.000Z
- Updated: 2025-03-27T10:44:03.000Z
- Author: Customer Marketing Alliance
- Tags: Customer advocacy, Webinar

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations  
✅ Develop your understanding of key topics and trends  
🗣 Hear from experienced customer marketing leaders  
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

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**Date:** March 26, 2025  
**Time:** 5:00pm GMT   
**Location:** Online

[Watch OnDemand](https://www.customermarketingalliance.com/customer-marketing-summit-london-2024-ondemandvideo/?wchannelid=ktz272z40v&wmediaid=gs2kq0tgoz)

Great customer engagement isn’t just about interaction—it’s about transformation.

But driving outcomes that truly make an impact? That’s a strategy.

Join us for an exclusive keynote presentation with Ivanti. Learn how adopting a lifecycle marketing model has elevated customer engagement and advocacy at Ivanti.

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### In this session, you’ll discover:

- How a lifecycle marketing model drives efficiencies, demonstrates greater business impact, and leads to increased program investment.
- The power of cross-departmental collaboration – Improve customer engagement, adoption, and satisfaction through a programmatic approach.
- How to fuel your customer advocate pipeline throughout the customer lifecycle.

Don’t just engage—empower. Sign up now and elevate your customer advocacy strategy.

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### Meet the speaker:

[Louise Wadsworth](https://www.linkedin.com/in/louise-wadsworth/), Director of Customer Advocacy, [Ivanti](https://www.linkedin.com/company/ivanti/)  
  
With over a decade in Customer Experience facets within global IT and security software organisations, I am currently the Director of Customer Advocacy at Ivanti. I oversee a vibrant customer-led community and customer advocate programs. I am passionate about endurance sports, regularly competing in trail ultra-marathons and canicross events with my GSP. Continuous forward progression is my guiding principle.

![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/2025/03/image.png)