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# Crack the code: The complete guide to customer segmentation | Video
- URL: https://www.customermarketingalliance.com/guide-to-customer-segmentation-video/
- Published: 2024-04-24T15:26:00.000Z
- Updated: 2024-08-30T15:27:04.000Z
- Description: The complete guide to customer segmentation video.
- Author: Eve Chatfield
- Tags: Video

## **Looking for more?**

[Customer segmentation: What is it and how does it help?Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/04/kaitlyn-chow-9mXSfVYPmlM-unsplash--1-.jpg)](https://www.customermarketingalliance.com/customer-segmentation-what-is-it-and-how-does-it-help/)

[Ultimate guide to customer segmentation.Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2024/05/CMA_Framework_Tiles_segmentation_strategy.jpg)](https://www.customermarketingalliance.com/ultimate-guide-to-customer-segmentation-the-what-why-and-how/)

[The STP customer segmentation model for successToday brands need to get smart about connecting with their ideal customers. One proven strategy? The STP model for customer segmentation.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceElla Harrison![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2023/08/CMA-STP-model.jpg)](https://www.customermarketingalliance.com/beyond-the-basics-the-stp-customer-segmentation-model-for-competitive-advantage/)