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# Make your advocacy program actually effective | Video
- URL: https://www.customermarketingalliance.com/effective-advocacy-program-video/
- Published: 2024-10-16T12:10:00.000Z
- Updated: 2024-10-18T12:14:15.000Z
- Description: Building an advocacy program from scratch is no small task. If you're a solo customer marketing team of one then this is even more true. But Jessica Day, Community, Advocacy, and Customer Marketing Lead at Dropbox has been through all this before.
- Author: Eve Chatfield
- Tags: Video

## Want to learn more about advocacy? 

[Unique advocacy tips to perfect your customer experienceIn this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2024/07/android-chrome-192x192--1--1.png)Customer Marketing AllianceJennifer Susinski![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/2024/09/CMA_Website_Article_Images_Doodles--3---1-.jpg)](https://www.customermarketingalliance.com/unique-advocacy-tips-to-perfect-your-customer-experience/)

[Advocates and employees: The solution to economic uncertainty | VideoAri Hoffman and Gillian Farquhar, VP of Global Customer Marketing, continue their conversation about customer marketing stability during times of economic uncertainty. In this episode, they discuss involving advocates and employees to support bottom-line success.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2024/07/android-chrome-192x192--1--1.png)Customer Marketing AllianceAri Hoffman![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2024/10/CMA_Summit-Series_Youtube_Thumbnail_Template_--9-.jpg)](https://www.customermarketingalliance.com/advocates-and-employees-the-solution-to-economic-uncertainty-video/)

[Irrational advocacy: What are the drivers of brand loyalty?Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2024/07/android-chrome-192x192--1--1.png)Customer Marketing AllianceDaniel Brian Cobb![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/2024/09/What-is-engagement-marketing--1-.jpg)](https://www.customermarketingalliance.com/irrational-advocacy-what-are-the-drivers-of-brand-loyalty/)